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Home My WebLink AboutP-19-265-CAmend2SouthwestStrategies.pdf County of Fresno INTERNAL SERVICES DEPARTMENT ROBERT BASH, DIRECTOR – CIO Facility Services • Fleet Services • Graphics Information Technology • Purchasing Security • Telecommunications 333 W. Pontiac Way, Clovis, CA 93612 / (559) 600-7110 * The County of Fresno is an Equal Employment Opportunity Employer * AMENDMENT NUMBER TWO (2) Agreement Number: P -19-265-C July 23, 2020 Southwest Strategies Attn: Jennifer Z. Wahl 2444 Main Street Suite 135 Fresno, CA 93721 Contract Number P-19-265-C covering Educational and Outreach Program is amended as follows: Maximum: The County of Fresno desires to increase this Agreement in the amount of Twenty Seven Thousand Four Hundred Dollars ($27,400.00) as scheduled in Attachment B. In no event shall services performed and/or fees paid under this Agreement be in excess of One Hundred Nineteen Thousand Nine Hundred Dollars ($119,900.00). Please acknowledge your acceptance by returning all pages of this letter to my office via email or USPS. If you have any questions, please contact Mr. Shannon W. Kirby, Purchasing Analyst, at (559) 600-7110 or email skirby@fresnocountyca.gov. FOR THE COUNTY OF FRESNO Gary E. Cornuelle Purchasing Manager 333 W. Pontiac Way Clovis, CA 93612 GEC:swk G:\PUBLIC\CONTRACTS & EXTRACTS\C\P-19-265-C SOUTHWEST STRATEGIES\CONTRACTS AND AMENDMENTS\P-19-265-C AMEND 2 SOUTHWEST STRATEGIES.DOCX CONTRACT NO. P-19-265-C Page 2 Southwest Strategies July 23, 2020 G:\PUBLIC\CONTRACTS & EXTRACTS\C\P-19-265-C SOUTHWEST STRATEGIES\CONTRACTS AND AMENDMENTS\P-19-265-C AMEND 2 SOUTHWEST STRATEGIES.DOCX CONTRACTOR TO COMPLETE: Company: Type of Entity: Individual Limited Liability Company Sole Proprietorship Limited Liability Partnership Corporation General Partnership Signature Print Name and Title Date Signature Print Name and Title Date Address City State Zip TELEPHONE NUMBER FAX NUMBER E-MAIL ADDRESS ACCOUNTING USE ONLY ORG No.: 28500500 Account No.: 7295 Requisition No.: 8502100018 (1/2020) CONTRACT NO. P-19-265-C Page 3 Southwest Strategies July 23, 2020 G:\PUBLIC\CONTRACTS & EXTRACTS\C\P-19-265-C SOUTHWEST STRATEGIES\CONTRACTS AND AMENDMENTS\P-19-265-C AMEND 2 SOUTHWEST STRATEGIES.DOCX Revised Attachment “A” BUDGET Service Hours Rate Total Kickoff session/strategic planning meeting 8 $137 $1,096 County lessons learned audit/research 20 $137 $2,740 Targeted message platform development and translation coordination 12 $137 $1,644 Stakeholder database/outreach planning and tracking 25 $137 $3,425 Branding 20 $137 $2,740 Collateral materials development (fact sheet, postcard, eblast, etc.) 195 $137 $26,715 Development and placement of advertisements (print, digital and up to two billboards) 97 $137 $13,289 Video PSA (2) N/A $5,000 $10,000 Community event materials and staffing (10) 50 $137 $6,850 Media outreach (two op-eds, five pitches/interview support, one news conference) 100 $137 $13,700 Radio ad development and placement (including expanded digital radio campaign) 50 $137 $6,850 Social media profile and content calendar development, advertising recommendations, and expanded program 25 $137 $3,425 TOTAL $92,474 CONTRACT NO. P-19-265-C Page 4 Southwest Strategies July 23, 2020 G:\PUBLIC\CONTRACTS & EXTRACTS\C\P-19-265-C SOUTHWEST STRATEGIES\CONTRACTS AND AMENDMENTS\P-19-265-C AMEND 2 SOUTHWEST STRATEGIES.DOCX Attachment “B ”