HomeMy WebLinkAboutAgreement A-19-178 with Two Q, Inc..pdfAgreement No . 19-178
1 AGREEMENT
2 This Agreement is made. and entered into this 23rd day of April 2019, by and
3 between the COUNTY OF FRESNO , a Political Subdivision of the State of California, hereinafter referred
4 to as "COUNTY", and lWO Q, Inc., a California Corporation , whose address is 7589 North Wilson
5 Avenue, Suite 103, Fresno, CA 93711 , hereinafter referred to as "CONTRACTOR".
6 W I T N E S S E T H:
7 WHEREAS, COUNTY, through its Department of Behavioral Health (DBH), is in need of full-
8 service advertising and media communications services to improve the Department's public education
9 and engagement campaigns and to influence positive changes in the mental health and well-being of
10 Fresno County residents; and
11 WHEREAS , the COUNTY has issued Request for Proposal No. 19-021 and Addendum One (1)
12 thereto (collectively referred to herein as COUNTY's Revised RFP) for full-service advertising and media
13 communications services; and
14 WHEREAS , the CONTRACTOR submitted a proposal in response to the Revised RFP ; and
15 WHEREAS, the COUNTY has evaluated the CONTRACTOR's proposal in response to the
16 Revised RFP No. 19-021 and has determined CONTRACTOR to be the most responsive , responsible
17 bidder whose Proposal is the most advantageous to the COUNTY.
18 WHEREAS, CONTRACTOR, is uniquely qualified, willing and able to provide services required by
19 the COUNTY, pursuant to the terms and conditions of this Agreement.
20 NOW, THEREFORE, in consideration of their mutual covenants and conditions , the parties hereto
21 agree as follows :
22 1. SERVICES
23 A. CONTRACTOR shall perform all services and fulfill all responsibilities set for in
24 Exhibit A, "Summary of Services", which is attached hereto and by this reference incorporated herein and
25 made part of this Agreement.
26 B . CONTRACTOR shall participate in meetings with COUNTY's DBH staff to discuss
27 requirements, data reporting, training , policies and procedures , overall program operations and any
28 problems or foreseeable problems that may arise.
1 IN WITNESS WHEREOF , the parties hereto have executed this Agreement as of the day and year
2 first hereinabove written.
3
4 CONTRACTOR:
5
6 ,A_~
7
8 .....,_ (CJ-_ }._/L /Q f V-e v -~
9 Print Name
1 o ? Mffi L _+ ___ i--
11 Titlentfuiiman of Board, or President, or
CEO)
12
13
14
15
(AuthoriJJa~ u _»,n f1.1A, /kn ton 1n D 16 Print Name
17
18
19
20
21
22
23
24
25
Title (Secretary of Co oration, or Chief
Financial Officer/Trea rer , or any
Assistant Secretary or Treasurer
MAILING ADDRESS
TWOQ, Inc.
7589 North Wilson Avenue
Fresno , CA 93711
FOR ACCOUNTING USE ONLY:
26 ORG No .: 56304564
7295/0
0001/10000
Account No .:
27 Fund/Subclass :
28
12
COUNTY OF FRESNO
Nathan Magsig, Chairman of the
Board of Supervisors of the County of
Fresno
ATTEST:
Bernice E. Se idel
Clerk of the Board of Supervisors
County of Fresno , State of California
Deputy
Exhibit A - Page 1 of 4
Summary of Services
ORGANIZATION: JP MARKETING, A DIVISION OF TWO Q, INC.
SERVICE: MARKETING, ADVERTISING AND CONSULTATION SERVICES
ADDRESS: 7589 N WILSON AVE STE 103 FRESNO CA 93711
OFFICE TELEPHONE: 559-438-2180
CONTACTS: Michele Meisch, Client Services Director 559 804 0360
EMAIL: michele@jpmktg.com
CONTRACT PERIOD: Effective upon execution – June 30, 2019 $190,000
July 1, 2019 – June 30, 2020 $760,000
July 1, 2020 – June 30, 2021 $700,000
July 1, 2021 – June 30, 2022 $700,000
AMOUNT: Total $2,350,000
Summary of Services
JP Marketing henceforth referred to as CONTRACTOR, shall work with the Department to
create media campaigns focusing on suicide prevention, mental health awareness, reducing the
stigma around mental illness, prevention of substance use disorder and access to substance
use disorder services. They will also assist in the creation of a comprehensive communication
plan for the department as well as the Fresno Suicide Prevention Collaborative, which will lay
the foundation for all communication and marketing efforts pertaining to public relations and
internal processes.
Contractor’s Responsibilities
Projects & Timelines
A. A Comprehensive Department of Behavioral Health Communication Plan –
CONTRACTOR will create a practical written Comprehensive Communications Plan
based on research within 60 days of contract execution and each subsequent renewal
year. The plan will guide the department with internal and external communication
including branding guidelines, procedures for announcements that include multi-media,
social media, and all written material. The plan will guide all contracted provider
communication efforts to match the department.
Timeline – April, May, June Fiscal Year 18/19 and revisited in FY 20/21 and 21/22.
B. Annual Comprehensive Fresno County Suicide Prevention Collaborative Communication
Plan – Contractor will create a practical written Comprehensive Communications Plan
based on research within 60 days of contract execution and each subsequent renewal
Exhibit A - Page 2 of 4
year. The plan will guide the collaborative with internal and external communication
including branding guidelines, procedures for announcements that include multi-media,
social media, and all written material. The plan will guide all communication efforts for all
workgroups in the collaborative.
Timeline – April, May, June Fiscal Year 18/19 and revisited in FY 20/21 and 21/22.
C. Suicide Prevention Media Campaign – CONTRACTOR will create new ads and use
existing ads to educate residents on suicide prevention and available community
resources. Campaign may target the following populations but are not limited to youth
ages 12-18, parents, middle aged white and Latino males, middle aged white and Latino
females, the LGBTQ community, and veterans. Campaign will be yearlong with
increased efforts in August, September, and October.
Timeline – Start upon Contract Execution FY 18/19, Year Round in Fiscal Years 19/20,
FY 20/21, and FY 21/22.
D. Mental Health Awareness Campaign – CONTRACTOR will develop and produce
advertising campaigns, which may include TV, radio, newspaper, outdoor and digital
platforms. CONTRACTOR will develop and produce other public service
announcements as necessary. The campaign will focus on bringing awareness on the
importance of Mental Health access, services, and first steps. Heavy campaign push in
April, May, and June.
Timeline – Start upon Contract Execution FY 18/19, and April, May, June of Fiscal Years
19/20, 20/21, and 21/22.
E. Mental Health Stigma Reduction Campaign – CONTRACTOR will develop and produce
advertising campaigns, which may include TV, radio, newspaper, outdoor and digital
platforms. CONTRACTOR will develop and produce other public service
announcements as necessary. The campaign will focus on reducing the negative stigma
surrounding Mental Illness. Campaign push in March, April, May, September, October,
and November.
Timeline – Start upon Contract Execution FY 18/19, and April, May, June, September,
October, November of Fiscal Years 19/20, 20/21, and 21/22.
F. Substance Use Disorder Prevention Campaign - Develop and produce advertising
campaigns, which may include TV, radio, newspaper, outdoor and digital platforms.
Develop and produce other public service announcements as necessary. The campaign
will focus on Substance Use Disorder prevention efforts throughout Fresno County.
Campaign push in March, April, November, and December.
Timeline – March, April, November, December of Fiscal Years 19/20, 20/21, and 21/22.
G. Substance Use Disorder Access Campaign – CONTRACTOR will develop and produce
advertising campaigns, which may include TV, radio, newspaper, outdoor and digital
Exhibit A - Page 3 of 4
platforms. Develop and produce other public service announcements as necessary. The
campaign will focus on access to services for Substance Use Disorder. Campaign push
in May, June, October, and November.
Timeline – May, June, October, November of Fiscal Years 19/20, 20/21, and 21/22.
Activities/Tasks
A. Meetings - The CONTRACTOR will facilitate meetings with Department staff from
selected programs to identify program procedures, requirements, and goals related to
media and educational campaigns and projects.
B. Review Partnerships - The CONTRACTOR will review the Department’s existing
partnerships with other agencies and existing educational materials for opportunities to
enhance and integrate complementary messages countywide.
C. Research - The CONTRACTOR will identify target audiences, specific messages, and
distribution networks to reach program goals as well as determine the most timely and
cost-effective methods to do so. This will be done by conducting message testing and
campaign resonance, through focus groups and pre and post testing. Includes all hard
costs associated with research.
D. Data Reporting - The CONTRACTOR will design measures to assess changes in public
attitudes, perceptions, and behavior, especially among target and priority populations, to
improve the effectiveness of campaigns and materials, and to demonstrate campaign
outcomes. Assessments may include but are not limited to impressions reports, pre/post
test results, and/or focus groups.
E. Ad Development & Placement - Develop multimedia ads and possibly utilize premade
campaigns for various audiences. Place created ads in most advantageous locations as
to maximize awareness for campaign message.
F. Cultural Needs - Customize and/or develop and place TV and radio ads in English,
Spanish, and Hmong.
G. Website - Recommend improvements to the DBH, fresnocares.org,
centralvalleyopioidsafety.org websites as well as other websites as they arise. Also
assist in the creation of landing pages for special events as needed.
H. Social Media - Integrate messages across platforms, including the Department’s website
and social media pages, as appropriate. Assist in best practices when it comes to
messaging as well as procedures for posting information.
I. Media Buys - Place advertisements with identified distribution networks using cost-
effective media buying strategies and leveraging available resources. This can include
broadcast television, radio, signage, online, and other media outlets.
J. Integrate - Integrate the Departments assets of media production for cost-saving
purposes, locate deficits, and assist in overall development of media outreach.
K. Each Mind Matters - Integrate the California state initiative called “Each Mind Matters”
whenever possible.
L. Creative Material Creation - Create new factsheets, flyers, and/or infographics that the
department will own the rights to for distribution.
M. News Releases - Recommend and review news releases, media advisories, interview
talking points and related earned-media communications, as appropriate, to build and
maintain public awareness and credibility.
Exhibit A - Page 4 of 4
N. Training & Technical Assistance - Provide training and technical assistance to
Department staff as necessary on creating compelling, newsworthy pieces to increase
public awareness of health topics, and to influence positive changes at the individual and
systemic levels.
O. Training – Contractor may be asked to attend trainings around Mental Health &
Substance Use Disorder issues.
P. Internal Communications - Support Department internal communications to create an
inclusive, service-oriented culture in which employees feel supported, valued and driven
in the pursuit of the Department’s mission.
Q. Cultural Understanding - Assist in designing all necessary documents translated in
Fresno County’s threshold languages of Spanish & Hmong for easiness of
understanding.
R. Preferred Terms - Working in collaboration with the DBH Cultural Humility Committee,
develop a list of preferred terms in Spanish & Hmong that allow for best understanding.
Compliance with County & Data Capturing
A. CONTRACTOR shall comply with all contract monitoring and compliance protocols,
procedures, data collection methods, and reporting requirements conducted by the
COUNTY.
B. Data Capture – CONTRACTOR will set up appropriate data capture for all of the above
projects. Capture should include online analytics, ratings reports, and any other data
capturing methods.
C. Data Reporting - CONTRACTOR will go over the data for recommended next steps and
assist the department in making necessary changes to future campaigns. Contractor
may be asked to make presentations to all department staff, small groups, and at special
events as needed.
COUNTY’s Responsibilities
A. Meetings – DBH staff will work with contractor to schedule weekly meetings that may be
in person or by phone. The meetings are used to check in, assess projects, receive
feedback, and strategize next steps.
B. Material – DBH staff will provide current assets to contractor including produced videos,
graphics, logos, etc.
TEAM MEMBER TITLES ASSIGNED CAMPAIGN PROJECT SERVICE FY 2018-19
(4/9/19-6/30/19)FY 2019-20 FY 2020-21 FY 2021-22
Creative Director, Art Director, Graphic Designer,
Web Designer, Copywriter, Photographer,
Production Manager, Admin Support, Subject
Matter Expert, Billing Manager
Creative Services - create ads to support the
media plan; turnkey production services including
translation; possibly specific landing page or
microsite, includes all hard costs associated with
creative projects.
$31,355 $129,000 $45,000 $45,000
President, Subject Matter Expert, Director of
Account Services, Account, Manager, Account
Coordinator, Admin Support, Billing Manager
Research - conduct message testing and campaign
resonance, includes all hard costs associated with
research.
$8,400 $35,000 $35,000 $35,000
Media Buyer, Media Director, Billing Manager
Media Buy - media planning, negotiating,
reconciling and billing; includes all mediums and
possible sponsorships
$115,500 $450,000 $518,000 $518,000
Director of Account Services, Account Manager,
Account Coordinator, Billing, Manager, Production
Manager
Account Management - task management,
meetings, reporting and billing. Includes any and
all travel to and from client meetings.
$17,798 $75,000 $45,000 $45,000
President, Subject Matter Expert, Director of
Account Services, Account, Manager, Account
Coordinator, Admin Support, Billing Manager
Strategy - overall messaging and positioning
support; includes direction for fresnocares.org
website and other activities that support the
campaign goals.
$4,200 $16,000 $16,000 $16,000
Production Manager, Director of Account
Services, Account Manager, Account, Coordinator,
Admin Support, Billing Manager
Printing & Distribution - printing and production
for materials for community distribution by
FCDBH and partners; in coordination with Access
to Services campaign.
$5,292 $25,000 $20,000 $20,000
PR / Outreach / Social Media, Director of Account
Services, Account Manager, Account Coordinator,
Billing Manager, Admin Support
Outreach - collaboration with community
partners; in coordination with Access to Services
campaign. Includes all hard costs such as PR Wire
costs.
$3,570 $15,000 $15,000 $15,000
Subject Matter Expert, Admin Support,
Copywriter, Creative Director
Copywriting - technical writing by subject matter
expert consultant; editing and approval facilitation $3,885 $15,000 $6,000 $6,000
Total $190,000 $760,000 $700,000 $700,000
JP Marketing - Media Communications and Advertising Services Budget
Fresno County Department of Behavioral Health
Exhibit B Page 1 of 2
JP Marketing Roles and Rates
Roles Hourly Rate
President / Strategist $112
Subject Matter Expert $112
Director (Media, Creative, Art, Account Services)$112
Account Manager $64
Account Coordinator $64
PR / Outreach / Social Media $64
Art Director $94
Graphic Designer $94
Web Designer $94
Copywriter $94
Photographer $94
Production Manager $94
Billing Manager $62
Admin Support $62
Media Buyer*$0
Valid for Fresno County Department of Behavioral Health
Contract Years 2019-2022
Covered by media commissions earned
Exhibit B Page 2 of 2
Exhibit C - Page 1 of 2
SELF-DEALING TRANSACTION DISCLOSURE FORM
In order to conduct business with the County of Fresno (hereinafter referred to as “COUNTY”),
members of a CONTRACTOR(S)’ board of directors (hereinafter referred to as “County
Contractor”), must disclose any self -dealing transactions that they are a party to while
providing goods, performing services, or both for the COUNTY. A self-dealing transaction is
defined below:
“A self-dealing transaction means a transaction to which the corporation is a party and in
which one or more of its directors has a material financial interest”
The definition above will be utilized for purposes of completing this disclosure form.
INSTRUCTIONS
(1) Enter board member’s name, job title (if applicable), and date this disclosure is being
made.
(2) Enter the board member’s company/agency name and address.
(3) Describe in detail the nature of the self -dealing transaction that is being disclosed to
the COUNTY. At a minimum, include a description of the following:
a. The name of the agency/company with whi ch the corporation has the
transaction; and
b. The nature of the material financial interest in the c orporation’s transaction that
the board member has.
(4) Describe in detail why the self -dealing transaction is appropriate based on applicable
provisions of the Corporations Code.
(5) Form must be signed by the board member that is involved in the self -dealing
transaction described in Sections (3) and (4).
Exhibit C - Page 2 of 2
(1) Company Board Member Information:
Name: Date:
Job Title:
(2) Company/Agency Name and Address:
(3) Disclosure (Please describe the nature of the self-dealing transaction you are a party to):
(4) Explain why this self-dealing transaction is consistent with the requirements of Corporations Code 5233 (a):
(5) Authorized Signature
Signature: Date: