HomeMy WebLinkAboutAgreement A-18-252 with Two Q Inc..pdf Agreement No. 18-252
1 AGREEMENT
2
3 THIS AGREEMENT is made and entered into this 8th day of May , 2018,
4 by and between the COUNTY OF FRESNO, a Political Subdivision of the State of California,
5 hereinafter referred to as "COUNTY", and TWO Q, INC., a California Corporation, whose address
6 is 7589 North Wilson Avenue, Suite 103, Fresno, CA 93711, hereinafter referred to as
7 "CONTRACTOR".
8 WITNESSETH:
9 WHEREAS, the COUNTY, through its Department of Public Health (Department), is in
10 need of full-service advertising and media communications services to improve the Department's
11 public education and engagement campaigns and to influence positive changes in the health and
12 well-being of Fresno County residents; and
13 WHEREAS, the COUNTY has issued Request for Proposal No. 18-020 and Addendum
14 One (1) thereto (collectively referred to herein as COUNTY's Revised RFP) for full-service
15 advertising and media communications services, which are on file and are incorporated herein by
16 this reference and made part of this agreement; and
17 WHEREAS, the CONTRACTOR submitted a Proposal in response to the Revised RFP,
18 which is on file and is incorporated herein by this reference and made part of this agreement; and
19 WHEREAS, the COUNTY has evaluated the CONTRACTOR's Proposal in response to the
20 Revised RFP and has determined CONTRACTOR to be the most responsive, responsible bidder
21 whose Proposal is the most advantageous to the COUNTY.
22 NOW, THEREFORE, in consideration of the mutual covenants, terms and conditions herein
23 contained, the parties hereto agree as follows:
24 1. OBLIGATIONS OF THE CONTRACTOR
25 A. CONTRACTOR shall perform all services and fulfill all responsibilities as
26 described in Exhibit A, attached hereto and incorporated herein by this reference, for the duration
27 of this Agreement.
28 B. CONTRACTOR shall provide these services to Department programs as
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1 stated in Exhibit B, attached hereto and incorporated by this reference, for the first year of the
2 Agreement.
3 2. OBLIGATIONS OF THE COUNTY
4 A. COUNTY shall annually provide an updated revision to Exhibit B to
5 CONTRACTOR for the duration of the Agreement.
6 B. COUNTY shall, to the extent reasonable and practical, as determined by
7 COUNTY's Director of the Department, or his or her designee, assist and cooperate with
8 CONTRACTOR in the performance of CONTRACTOR's services described in this Agreement.
9 Such cooperation and assistance may include, but not necessarily be limited to: (i) meeting with
10 CONTRACTOR to define Department and program procedures, requirements and goals; (ii)
11 providing information required for CONTRACTOR to complete an Annual Comprehensive
12 Communication Plan as described in Exhibit A; and (iii) facilitating communication between
13 CONTRACTOR, Department program staff and community partners to enhance collaborative
14 outcomes.
15 C. COUNTY shall, by and through the Director of the Department, or his or
16 her designee, implement and administer the terms of this Agreement.
17 3. TERM
18 The term of this Agreement shall be for a period of three (3) years and fifty-
19 three (53) days, commencing upon execution through and including 30t" day of June, 2021. This
20 Agreement may be extended for two (2) additional consecutive twelve (12) month periods upon
21 written approval of both parties no later than thirty (30) days prior to the first day of the next twelve
22 (12) month extension period. The Director of the Department or his or her designee is authorized
23 to execute such written approval on behalf of COUNTY based on CONTRACTOR's satisfactory
24 performance.
25 4. TERMINATION
26 A. Non-Allocation of Funds - The terms of this Agreement, and the services to
27 be provided hereunder, are contingent on the approval of funds by the appropriating government
28 agency. Should sufficient funds not be allocated, the services provided may be modified, or this
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1 Agreement terminated, at any time by giving the CONTRACTOR thirty (30) days advance written
2 notice.
3 B. Breach of Contract - The COUNTY may immediately suspend or terminate
4 this Agreement in whole or in part, where in the determination of the COUNTY there is:
5 1) An illegal or improper use of funds;
6 2) A failure to comply with any term of this Agreement;
7 3) A substantially incorrect or incomplete report submitted to the
8 COUNTY;
9 4) Improperly performed service.
10 In no event shall any payment by the COUNTY constitute a waiver by the COUNTY
11 of any breach of this Agreement or any default which may then exist on the part of the
12 CONTRACTOR. Neither shall such payment impair or prejudice any remedy available to the
13 COUNTY with respect to the breach or default. The COUNTY shall have the right to demand of
14 the CONTRACTOR the repayment to the COUNTY of any funds disbursed to the CONTRACTOR
15 under this Agreement, which in the judgment of the COUNTY were not expended in accordance
16 with the terms of this Agreement. The CONTRACTOR shall promptly refund any such funds upon
17 demand.
18 C. Without Cause - Under circumstances other than those set forth above,
19 this Agreement may be terminated by COUNTY upon the giving of thirty (30) days advance written
20 notice of an intention to terminate to CONTRACTOR.
21 5. COMPENSATION/INVOICING
22 A. COUNTY agrees to pay CONTRACTOR and CONTRACTOR agrees to
23 receive compensation as described in Exhibit C, attached hereto and incorporated herein by
24 reference, for personnel costs required to complete services established by the terms and
25 conditions of this Agreement. In addition, COUNTY agrees to pay CONTRACTOR and
26 CONTRACTOR agrees to receive compensation for actual expenditures for the production and
27 placement of advertisements and other materials developed under this Agreement, including but
28 not necessarily limited to: audio and visual production; digital, talent and related rights; and TV,
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1 radio, print, digital and other advertising media outlet placement.
2 B. CONTRACTOR shall submit monthly invoices itemized by cost center to
3 the Department within thirty (30) days of the end of the preceding month. CONTRACTOR invoices
4 shall include all proper supporting documentation, including but not limited to receipts, invoices
5 and work orders. Upon receipt of an invoice, the Department will review the invoice within ten (10)
6 working days. If the Department determines the invoice is in proper form and the services
7 described therein have been satisfactorily performed, the Department will approve the invoice and
8 submit it to the COUNTY's Auditor-Controller/Treasurer-Tax Collector. COUNTY will issue
9 payment to CONTRACTOR within forty-five (45) calendar days of the date the Auditor-
10 Controller/Treasurer-Tax Collector receives the approved invoice. In the event the Department
11 determines the invoice is not in proper form or the services described therein have not been
12 performed satisfactorily, the Department shall return the invoice to CONTRACTOR within ten (10)
13 working days with a description of the deficiencies in the invoice. CONTRACTOR shall correct the
14 deficiencies in the invoice and submit a corrected invoice within five (5) working days. The
15 Department and CONTRACTOR shall repeat the review and correction process until the invoice is
16 satisfactory to the Department. CONTRACTOR shall not be entitled to compensation for services
17 described in an invoice until the Department has approved the invoice.
18 C. For the period commencing upon execution through and including June 30,
19 2019, in no event shall services performed under this Agreement be in excess of$950,000. For
20 each subsequent year (July 1 — June 30 of the following year), in no event shall services
21 performed under this Agreement be in excess of$700,000. In no event shall services performed
22 under this Agreement be in excess of$3,750,000 during the term of this Agreement. It is
23 understood that all expenses incidental to CONTRACTOR's performance of services under this
24 Agreement shall be borne by CONTRACTOR.
25 6. INDEPENDENT CONTRACTOR
26 In performance of the work, duties and obligations assumed by
27 CONTRACTOR under this Agreement, it is mutually understood and agreed that CONTRACTOR,
28 including any and all of the CONTRACTOR's officers, agents, and employees will at all times be
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1 acting and performing as an independent contractor, and shall act in an independent capacity and
2 not as an officer, agent, servant, employee, joint venturer, partner, or associate of the COUNTY.
3 Furthermore, COUNTY shall have no right to control or supervise or direct the manner or method
4 by which CONTRACTOR shall perform its work and function. However, COUNTY shall retain the
5 right to administer this Agreement so as to verify that CONTRACTOR is performing its obligations
6 in accordance with the terms and conditions thereof.
7 CONTRACTOR and COUNTY shall comply with all applicable provisions of
8 law and the rules and regulations, if any, of governmental authorities having jurisdiction over
9 matters the subject thereof.
10 Because of its status as an independent contractor, CONTRACTOR shall have
11 absolutely no right to employment rights and benefits available to COUNTY employees.
12 CONTRACTOR shall be solely liable and responsible for providing to, or on behalf of, its
13 employees all legally-required employee benefits. In addition, CONTRACTOR shall be solely
14 responsible and save COUNTY harmless from all matters relating to payment of
15 CONTRACTOR'S employees, including compliance with Social Security withholding and all other
16 regulations governing such matters. It is acknowledged that during the term of this Agreement,
17 CONTRACTOR may be providing services to others unrelated to the COUNTY or to this
18 Agreement.
19 7. MODIFICATION
20 Any matters of this Agreement may be modified from time to time by the written
21 consent of all the parties without, in any way, affecting the remainder.
22 8. NON-ASSIGNMENT
23 Neither party shall assign, transfer or sub-contract this Agreement nor their
24 rights or duties under this Agreement without the prior written consent of the other party.
25 9. HOLD HARMLESS
26 CONTRACTOR agrees to indemnify, save, hold harmless, and at COUNTY'S
27 request, defend the COUNTY, its officers, agents, and employees from any and all costs and
28 expenses, damages, liabilities, claims, and losses occurring or resulting to COUNTY in connection
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1 with the performance, or failure to perform, by CONTRACTOR, its officers, agents, or employees
2 under this Agreement, and from any and all costs and expenses, damages, liabilities, claims, and
3 losses occurring or resulting to any person, firm, or corporation who may be injured or damaged
4 by the performance, or failure to perform, of CONTRACTOR, its officers, agents, or employees
5 under this Agreement.
6 10. INSURANCE
7 Without limiting the COUNTY's right to obtain indemnification from
8 CONTRACTOR or any third parties, CONTRACTOR, at its sole expense, shall maintain in full
9 force and effect, the following insurance policies or a program of self-insurance, including but not
10 limited to, an insurance pooling arrangement or Joint Powers Agreement (JPA) throughout the
11 term of the Agreement:
12 A. Commercial General Liability
13 Commercial General Liability Insurance with limits of not less than One
14 Million Dollars ($1,000,000) per occurrence and an annual aggregate of Two Million Dollars
15 ($2,000,000). This policy shall be issued on a per occurrence basis. COUNTY may require
16 specific coverages including completed operations, products liability, contractual liability,
17 Explosion-Collapse-Underground, fire legal liability or any other liability insurance deemed
18 necessary because of the nature of this contract.
19 B. Automobile Liability
20 Comprehensive Automobile Liability Insurance with limits for bodily injury of
21 not less than Two Hundred Fifty Thousand Dollars ($250,000.00) per person, Five Hundred
22 Thousand Dollars ($500,000.00) per accident and for property damages of not less than Fifty
23 Thousand Dollars ($50,000.00), or such coverage with a combined single limit of Five Hundred
24 Thousand Dollars ($500,000.00). Coverage should include owned and non-owned vehicles used
25 in connection with this Agreement.
26 C. Professional Liability
27 If CONTRACTOR employs licensed professional staff, (e.g., Ph.D., R.N.,
28 L.C.S.W., M.F.C.C.) in providing services, Professional Liability Insurance with limits of not less
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1 than One Million Dollars ($1,000,000.00) per occurrence, Three Million Dollars ($3,000,000.00)
2 annual aggregate.
3 D. Worker's Compensation
4 A policy of Worker's Compensation insurance as may be required by the
5 California Labor Code.
6 CONTRACTOR shall obtain endorsements to the Commercial General Liability
7 insurance naming the County of Fresno, its officers, agents, and employees, individually and
8 collectively, as additional insured, but only insofar as the operations under this Agreement are
9 concerned. Such coverage for additional insured shall apply as primary insurance and any other
10 insurance, or self-insurance, maintained by COUNTY, its officers, agents and employees shall be
11 excess only and not contributing with insurance provided under CONTRACTOR's policies herein.
12 This insurance shall not be cancelled or changed without a minimum of thirty (30) days advance
13 written notice given to COUNTY.
14 Within thirty (30) days from the date CONTRACTOR signs and executes this
15 Agreement, CONTRACTOR shall provide certificates of insurance and endorsement as stated
16 above for all of the foregoing policies, as required herein, to the County of Fresno, (Name and
17 Address of the official who will administer this contract), stating that such insurance coverage have
18 been obtained and are in full force; that the County of Fresno, its officers, agents and employees
19 will not be responsible for any premiums on the policies; that such Commercial General Liability
20 insurance names the County of Fresno, its officers, agents and employees, individually and
21 collectively, as additional insured, but only insofar as the operations under this Agreement are
22 concerned; that such coverage for additional insured shall apply as primary insurance and any
23 other insurance, or self-insurance, maintained by COUNTY, its officers, agents and employees,
24 shall be excess only and not contributing with insurance provided under CONTRACTOR's policies
25 herein; and that this insurance shall not be cancelled or changed without a minimum of thirty (30)
26 days advance, written notice given to COUNTY.
27 In the event CONTRACTOR fails to keep in effect at all times insurance
28 coverage as herein provided, the COUNTY may, in addition to other remedies it may have,
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1 suspend or terminate this Agreement upon the occurrence of such event.
2 All policies shall be issued by admitted insurers licensed to do business in the
3 State of California, and such insurance shall be purchased from companies possessing a current
4 A.M. Best, Inc. rating of A FSC VII or better.
5 11. AUDITS AND INSPECTIONS
6 The CONTRACTOR shall at any time during business hours, and as often as
7 the COUNTY may deem necessary, make available to the COUNTY for examination all of its
8 records and data with respect to the matters covered by this Agreement. The CONTRACTOR
9 shall, upon request by the COUNTY, permit the COUNTY to audit and inspect all of such records
10 and data necessary to ensure CONTRACTOR'S compliance with the terms of this Agreement.
11 If this Agreement exceeds ten thousand dollars ($10,000.00), CONTRACTOR
12 shall be subject to the examination and audit of the Auditor General for a period of three (3) years
13 after final payment under contract (Government Code Section 8546.7).
14 12. NOTICES
15 The persons and their addresses having authority to give and receive notices
16 under this Agreement include the following:
17 COUNTY CONTRACTOR
18 COUNTY OF FRESNO TWO Q, INC.
Director, Department of Public Health President, JP Marketing #103
19 P.O.Box 11867 7589 N. Wilson Ave.
20 Fresno, CA 93775 Fresno, CA 93711
21 All notices between the COUNTY and CONTRACTOR provided for or
22 permitted under this Agreement must be in writing and delivered either by personal service, by
23 first-class United States mail, by an overnight commercial courier service, or by telephonic
24 facsimile transmission. A notice delivered by personal service is effective upon service to the
25 recipient. A notice delivered by first-class United States mail is effective three COUNTY business
26 days after deposit in the United States mail, postage prepaid, addressed to the recipient. A notice
27 delivered by an overnight commercial courier service is effective one COUNTY business day after
28 deposit with the overnight commercial courier service, delivery fees prepaid, with delivery
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1 instructions given for next day delivery, addressed to the recipient. A notice delivered by
2 telephonic facsimile is effective when transmission to the recipient is completed (but, if such
3 transmission is completed outside of COUNTY business hours, then such delivery shall be
4 deemed to be effective at the next beginning of a COUNTY business day), provided that the
5 sender maintains a machine record of the completed transmission. For all claims arising out of or
6 related to this Agreement, nothing in this section establishes, waives, or modifies any claims
7 presentation requirements or procedures provided by law, including but not limited to the
8 Government Claims Act (Division 3.6 of Title 1 of the Government Code, beginning with section
9 810).
10 13. GOVERNING LAW
11 Venue for any action arising out of or related to this Agreement shall only be in
12 Fresno County, California.
13 The rights and obligations of the parties and all interpretation and performance
14 of this Agreement shall be governed in all respects by the laws of the State of California.
15 14. DISCLOSURE OF SELF-DEALING TRANSACTIONS
16 This provision is only applicable if the CONTRACTOR is operating as a
17 corporation (a for-profit or non-profit corporation) or if during the term of the agreement, the
18 CONTRACTOR changes its status to operate as a corporation.
19 Members of the CONTRACTOR's Board of Directors shall disclose any self-
20 dealing transactions that they are a party to while CONTRACTOR is providing goods or
21 performing services under this agreement. A self-dealing transaction shall mean a transaction
22 to which the CONTRACTOR is a party and in which one or more of its directors has a material
23 financial interest. Members of the Board of Directors shall disclose any self-dealing
24 transactions that they are a party to by completing and signing a Self-Dealing Transaction
25 Disclosure Form, attached hereto as Exhibit D and incorporated herein by reference, and
26 submitting it to the COUNTY prior to commencing with the self-dealing transaction or
27 immediately thereafter.
28 15. ENTIRE AGREEMENT: This Agreement constitutes the entire agreement
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1 between the CONTRACTOR and COUNTY with respect to the subject matter hereof and
2 supersedes all previous Agreement negotiations, proposals, commitments, writings,
3 advertisements, publications, and understanding of any nature whatsoever unless expressly
4 included in this Agreement. In the event of any inconsistency in interpreting the documents which
5 constitute this Agreement, the inconsistency shall be resolved by giving precedence in the
6 following order of priority: (1) the text of this Agreement; (2) the COUNTY's Revised RFP; and (3)
7 the CONTRACTOR's Proposal in response to COUNTY's Revised RFP.
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1 IN WITNESS WHEREOF,the parties hereto have executed this Agreement as of the day
2 and year first hereinabove written.
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A CONTRACTOR �� � ._ COUNTY OF FRESNO,
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S Q 'n ero, hair erson of the Board of
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Print,Name&Title
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10 Maiiing'Ad- ress ATTEST;.
Bernice E. Seidel 11
Clerk of the Board of Supervisors
12 County of Fresno, State of California
13
14
15 By:
.16 Dep
FOR ACCOUNTING USE ONLY: tu �--
17 ORG No.: 5620
18 Account No.: 7295
Requisition No.:
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Exhibit A
Page 1 of 2
SCOPE OF WORK
The Department will work with the Contractor to promote the Pillars of Public Health,
program-specific health messaging and other key concepts using the existing "Healthy Fresno
County" platform, which currently includes an active Facebook page and the placeholder
domains healthyfresnocounty.com, healthyfresnocounty.org and healthyfresnocounty.net. The
Contractor will also be expected to recommend effective methods to expand and improve the
"Healthy Fresno County" platform to other relevant media.
1. Annual Comprehensive Communications Plan
a. Facilitate meetings with Department staff from selected programs to identify
program procedures, requirements, and goals related to media and educational
campaigns and projects.
b. Review the Department's existing partnerships with other agencies and existing
educational materials for opportunities to enhance and integrate
complementary messages .
c. Identify target audiences, specific messages, and distribution networks to
reach program goals. Determine the most timely and cost-effective methods.
d. Design measures to assess changes in public attitudes, perceptions, and
behavior, especially among target and priority populations, to improve the
effectiveness of campaigns and materials, and to demonstrate campaign
outcomes. Assessments may include but are not limited to impressions reports,
pre/post test results, and/or focus groups.
e. Submit a practical written Comprehensive Communications Plan based on
above research within 45 days of contract execution and each subsequent
renewal year.
➢This deadline may be adjusted if the Department is not able to provide all
required information no later than 30 days after contract execution. If the
deadline is adjusted, the new deadline will be 15 days after the vendor
receives all required information.
2. Media Campaigns
a. Develop and produce advertising campaigns for selected programs, which may
include TV, radio, newspaper, outdoor and digital platforms. Develop and
produce other public service announcements as necessary.
b. Place advertisements with identified distribution networks using cost-effective
media buying strategies and leveraging available resources.
c. Finance all costs related to media campaigns, including talent fees,
commissions, materials, travel expenses and contingencies until reimbursed.
d. Integrate messages across platforms, including the Department's website and
social media pages, as appropriate.
e. Provide assessment reports to program staff on campaign outcomes as
described in the Comprehensive Communications Plan, as appropriate.
3. Information Materials
a. Review and update existing educational materials such as factsheets,
brochures and presentations, as appropriate, to enhance clarity and
comprehension among target audiences.
b. Collaborate with Department staff to develop new educational materials to fill
programmatic gaps.
Exhibit A
Page 2 of 2
c. Recommend improvements to the Department's website and social media
pages to enhance messaging and improve user experience.
4. Public Relations
a. Recommend and review news releases, media advisories, interview talking
points and related earned-media communications, as appropriate, to build and
maintain public awareness and credibility.
b. Provide training and technical assistance to Department staff as necessary on
creating compelling, news-worthy pieces to increase public awareness of
health topics, and to influence positive changes at the individual and systemic
levels.
c. Support Department internal communications to create an inclusive, service-
oriented culture in which employees feel supported, valued and driven in the
pursuit of the Department's mission.
5. Management & Administration
a. Annually, develop and submit a project management timeline specifying
deliverables, responsible parties, and completion dates. Update the timeline
quarterly.
b. Prior to beginning work on a project, submit a project brief to ensure it relates
to the Comprehensive Communications Plan and is within budget parameters.
c. Monthly, submit a status report on all project tasks no later than 30 days after
the end of the previous month.
d. Monthly, submit one invoice no later than 30 days after the end of the previous
month. The invoice shall include all approved project expenses and related
backup documentation (such as work orders, invoices and receipts). The
invoice shall clearly delineate project expenses by each cost center. Cost
center codes will be provided to the successful bidder by Department staff.
Exhibit B
Page 1 of 8
Project Run Time Funding Source
Div Name/Topic Project Description (2018-2019) Anticipated Tasks(based on Media Agency • Budget
Amount
OCw Tobacco Create new ads and use existing ❑ ❑ ❑X • Customize and/or develop and place TV and radio ads in Tobacco grant
ads to educate residents on Feb Mar Apr English, Spanish, and Hmong
$345,000
tobacco, marijuana, vaping ❑ ❑X ❑X • Develop and place movie theater and digital advertising
devices, and available community May Jun Jul ' Develop ads for the Fresno Rainbow Pride Parade &
resources; campaign will target Festival and Vintage Days event programs
youth, parents, multi-unit housing ❑X ❑X ❑X • Develop and place ads in NewsLink(monthly GLBT
residents, LGBTQ, and substance Aug Sep Oct newspaper)
abuse treatment centers ❑X ❑X ❑X • Conduct focus groups and pre and post surveys
Nov Dec Jan • Promote smoke-free multi-unit housing forum
• Recommend improvements to the program website
OCw Oral Health Based on the program needs ❑ ❑ ❑ • Create new factsheets,flyers, and/or infographics Oral Health grant
assessment and health Feb Mar Apr • Develop and place ads in school district newspaper $60,000
improvement plan, campaign will ❑ ❑ ❑ • Develop and place ads on billboards in targeted
develop new ads to provide communities
education and improve health May Jun Jul o Develop and place ads in movie theaters
literacy in order to connect ❑X ❑X ❑X
families to a primary dental home Aug Sep Oct
❑X ❑X ❑X
Nov Dec Jan
OCw Champions Use existing media materials from ❑ ❑X ❑X • Place existing"Be Better" campaign materials in NEOP grant
for Change the CDPH/USDA "Be Better" field Feb Mar Apr newspaper, social media, digital ads, etc.
$23,846
guide for ongoing outreach and ❑X ❑X ❑X • Develop and place 4-6 newspaper ads to promote
promote local events as needed May Jun Jul community forums and other Champions for Change
events
❑ • Edit existing raw video of training and produce into staff
Aug Sep Oct training video
❑ ❑ ❑
Nov Dec Jan
Exhibit B
Page 2 of 8
CH STD/HIV Create ads and materials targeting ❑ ❑ ❑X • Develop 15, 30 and 60 second radio and TV PSAs in English, STD/HIV
15-25 year olds, expectant Feb Mar Apr Spanish and Hmong
$100,000
mothers, childbearing age ❑ ❑ ❑ . Create and print CDC materials
women, MSM, and LGBT May Jun Jul ' Create our own pamphlet in English, Spanish and Hmong
y • Develop digital and social media messaging
El El El • Purchase billboard spaces targeting specific zip codes
Aug Sep Oct a purchase bus wraps and interior posters
❑ ❑X ❑ • Purchase poster stands located in local colleges
Nov Dec Jan
CH Mosquito- Create and use existing ads and ❑ ❑ ❑ • Develop 15, 30 and 60 second radio and TV PSAs in English, PHFE grant& CH
Borne Illness materials targeting the general Feb Mar Apr Spanish and Hmong Admin
population (West Nile Virus) and ❑X ❑X ❑ • Create and Print CDC materials $80,000
pregnant women and travelers May Jun Jul • Create our own pamphlet in English, Spanish and Hmong
(Zika) • Develop digital and social media messaging
El El • Purchase billboard spaces targeting specific zip codes
Aug Sep Oct a purchase bus wraps and interior posters
❑X ❑X ❑
Nov Dec Jan
CH School Create ads and materials targeting ❑X ❑X ❑X • Develop 15, 30 and 60 second radio and TV PSAs in English, CH Admin & IZ
Immunization Parents and guardians of young Feb Mar Apr Spanish and Hmong grant
& Pertussis children including educators, ❑ ❑ ❑ . Create and print CDC materials
and , $42,000
foster parents,
grandparents Ma Jun 1ul Create our own pamphlet in English, Spanish and Hmong
medical providers ❑y ❑ ❑ . Develop digital and social media messaging
• Purchase billboard spaces targeting specific zip codes
Aug Sep Oct a purchase bus wraps and interior posters
❑ ❑ ❑
Nov Dec Jan
Exhibit B
Page 3 of 8
CH Flu Create ads and materials on ❑X ❑X ❑ • Develop Radio and Television Public Service PHEP & IZ grant
preventative and treatment Feb Mar Apr Announcements in English, Spanish and Hmong
$40,000
actions for the general public ❑ ❑ ❑ • Develop 15, 30 and 60 second PSAs
May Jun Jul
• Create and Print CDC materials
❑ ❑ ❑X • Create our own pamphlet in English, Spanish and Hmong
• Develop digital and social media messaging
Aug Sep Oct • purchase billboard spaces targeting specific zip codes
❑X ❑X ❑X • Purchase bus wraps and interior posters
Nov Dec Jan
CH/ Emergency Create ads and materials on ❑ ❑ ❑ • Develop 15, 30 and 60 second radio and TV PSAs in English, PHEP grant&
OES Preparedness general preparedness actions for Feb Mar Apr Spanish and Hmong OES grant
the general public ❑ ❑X ❑ • Create and print CDC materials $47,500
May Jun Jul
• Create our own pamphlet in English, Spanish and Hmong
❑ ❑X ❑ • Develop digital and social media messaging
• Purchase billboard spaces targeting specific zip codes
Aug Sep Oct • purchase bus wraps and interior posters
❑ ❑ ❑
Nov Dec Jan
CH/ National Create ads and materials for ❑X ❑X ❑ • Develop 15, 30 and 60 second radio and TV PSAs in English, CLPPP grant&
EH Poisoning& parents and guardians of young Feb Mar Apr Spanish and Hmong Admin
Lead children including educators, ❑ ❑ ❑ • Create and print CDC materials $44,000
Poisoning foster parents, grandparents and May Jun Jul • Create our own pamphlet in English, Spanish and Hmong
Prevention medical providers ❑y ❑ ❑X . Develop digital and social media messaging
EH outreach also includes lead • Purchase billboard spaces targeting 93701 and 93702
Aug Sep Oct •abatement agencies, construction purchase bus wraps and interior posters
El ❑ ❑
workers and hardware stores
Nov Dec Jan
Exhibit B
Page 4 of 8
CH Valley Fever Create ads and materials targeting ❑ ❑X ❑X • Develop 15, 30 and 60 second radio and TV PSAs in English, CH Admin
population of farm workers and Feb Mar Apr Spanish and Hmong
$17,000
medical providers on the west ❑X ❑ ❑ • Create and print CDC materials
side of Fresno County May Jun Jul ' Create our own pamphlet in English, Spanish and Hmong
y • Develop digital and social media messaging
El ❑ ❑ • Purchase billboard spaces targeting specific zip codes
Aug Sep Oct 9 purchase bus wraps and interior posters
❑ ❑ ❑
Nov Dec Jan
EH Pet Licensing Promote pet licensing through an ❑ ❑ ❑ • Promote event through news releases and earned media Admin
amnesty period to forgive Feb Mar Apr • Develop 30 second PSAs for TV and radio
$10,000
penalties, and ongoing pet owner ❑ ❑ ❑ . Develop billboard ad and place in 2 locations
responsibility and licensing May Jun Jul • Create large sign for roof of Old Morgue (visible to Hwy 99)
outreach and education
❑ ❑ ❑
Currently looking for additional Aug Sep Oct
partners and funding to promote ❑ ❑ ❑
responsible pet ownership
Nov Dec Jan
EH Recreational Working with the Water Safety ❑ ❑ ❑ • Create and update pool safety fact sheets Admin
Health Council, encourage safety in public Feb Mar Apr • Work with City Parks departments to advertise swim
$10,000
and private swimming pools and ❑ ❑ ❑ lessons
other swimming areas May Jun Jul ' Assist in coordinating a public relations/media event for
El y the safest and coolest pools
Aug Sep Oct
❑ ❑ ❑
Nov Dec Jan
Exhibit B
Page 5 of 8
EH CUPA Videos Create a series of instructional ❑ ❑ ❑ • Create a series of 5-10 min videos on "How To Submit CUPA Trust Fund
videos to help businesses with Feb Mar Apr Documents on eHazMat Portal"
hazardous materials/waste in ❑ ❑ ❑ • Create a series of 5-10 min videos on "How to Submit $10,000
electronic submittals on two Documents on CERS"
submittal websites May
En El . Create a series of 5-10 min videos for the six CUPA
Programs
Aug Sep Oct , post on CUPA webpage
❑ ❑ ❑
Nov Dec Jan
EH CUPA Create and update educational ❑X ❑X ❑X • Create or update existing fact sheets CUPA Trust Fund
Compliance materials to encourage businesses Feb Mar Apr ' Create instructional handouts for electronic business plan
$20,000
Outreach with hazardous materials/waste ❑X ❑X ❑X submittals for two submittal websites
to achieve compliance with • Create a "How to Prepare For A Facility Inspection" guide
regulatory requirements, and May Jun Jul a Create promotional flyers and ads for workshops
advertise local compliance ❑X . Place ads in identified networks to maximize workshop
workshops held year-round Aug Sep Oct attendance
❑X ❑X ❑X • Recommend improvements to the program website
Nov Dec Jan
CCS Free Denti-Cal Create and update ads targeting ❑ ❑ ❑ • Develop and place bus wraps and inside bus ads DTI grant
Youth 93701, 93702, 93722 and Feb Mar Apr ' Develop and place billboard ads
$30,000
Services additional residential locations to Z Z Z . Develop and place 15 and 30 second TV and radio PSAs in
ensure all Fresno Count children
Y English, Spanish and Hmong
are assigned to a dental home and ❑y El El . Develop digital and social media messaging in English,
receive preventative dental care Spanish and Hmong
and treatment Aug Sep Oct , Recommend improvements to the website
❑X ❑X ❑X
Nov Dec Jan
Exhibit B
Page 6 of 8
CCS CCS Create ads targeting all Fresno ❑X ❑X 0 • Develop and place 15 and 30 second TV and radio PSAs CCS Admin
Awareness & County families and providers to Feb Mar Apr (English, Spanish and Hmong)
$10,000
Parent ensure all children are placed in a ❑X ❑ ❑ • Develop digital and social media messaging English,
Education medical home and receive quality Spanish and Hmong
and routine health care through May Jun Jul * Recommend improvements to the program website
PCPs and specialists ❑ ❑X 0
Aug Sep Oct
emphasis on 11/18- 1/19 ❑X ❑X 0
Nov Dec Jan
PHN Black Infant Use existing ads to recruit clients 0 ❑X ❑X • Place radio ads in identified networks Black Infant
Health to the BIH program targeting Feb Mar Apr • Place 1 existing billboard ad in 93706 Health grant
African American women at least ❑X ❑ ❑X . Develop digital and social media messaging
18 years old and 30 weeks or less May Jun Jul • Recommend improvements to the program website $11,477
gestation
❑X ❑X ❑X
Aug Sep Oct
❑X ❑X ❑X
Nov Dec Jan
PHN Healthy Create new materials and update ❑ ❑X ❑X • Create 5 web/mobile banner ads Babies First grant
Babies existing materials to promote Feb Mar Apr ' Update 1 existing postcard to promote pregnancy planning $5,000
program services to women at risk ❑X ❑ ❑ in English, Spanish and Punjabi
for perinatal health disparities May Jun Jul • Develop and place 1 bilingual Hmong TV ad
❑x ❑X ❑X
Aug Sep Oct
❑X ❑X ❑X
Nov Dec Jan
OES Tree Mortality Develop media message to inform ❑ ❑ ❑ • Determine most effective method of educating residents OES grant
the public on tree mortality Feb Mar Apr on tree mortality concerns and available resources
projects $7,500
❑ ❑ ❑
May Jun Jul
❑ ❑ ❑
Aug Sep Oct
Exhibit B
Page 7 of 8
❑ ❑X ❑
Nov Dec Jan
PHC Pillars of Use the Pillars of Public Health ❑X 0 ❑X • Create 1 general brochure on Department services Admin
Public Health (Pillars) concept to promote Feb Mar Apr (English, Spanish and Hmong)
$10,000
and Department programs and ❑X z ❑X . Develop 1 ad on Department services (English, Spanish and
Additional services and support internal Hmong)
Branding communications May Jun Jul a Update mission,vision and values flyer(English, Spanish
and Hmong)
Aug Sep Oct . Create retractable/pop up banners for press conferences
❑X ❑X ❑X • Create a media kit/guide
Nov Dec Jan . Develop 30s video ads to promote Department vacancies
and To Your Health (TYH) newsletter
• Develop monthly videos on department updates
• Develop or update logos as needed (Department, Pillars,
and TYH)
• Identify and expand to additional social media platforms as
needed
• Recommend improvements to Department and PHC
webpages
• Recommend improvements on public relations and
internal communications topics as needed
Exhibit B
Page 8 of 8
PHC Non-Resident Create/update NRSC ads targeting ❑X ❑X ❑X • Update NRSC flyer Admin
Specialty Care individuals who do not qualify for Feb Mar Apr • Create brochure promoting NRSC program (English,
(NRSC) full-scope Medi-Cal and need to ❑X ❑X ❑X Spanish and Hmong) $10,000
see a specialist. May Jun Jul • Place existing 30s radio ads (Spanish and Hmong)
Y • Recommend improvements to NRSC webpages
• Develop digital banners promoting NRSC program
Aug Sep Oct • place digital banners targeting low-income individuals who
❑X ❑X ❑X do not qualify for full-scope Medi-Cal
Nov Dec Jan
PHC Misc. Miscellaneous design work, etc. • Ad hoc projects Admin
available for Department-wide
use as needed at the discretion of $10,000
Department leadership
$943,323.00
Exhibit C
The proposal must include a complete rate schedule for each bidder's key personnel required to complete
the Scope of Work. Under each category, please list the title and hourly rate of the staff members
included in the Scope of Work of the RFP.
Name of Company: JP Marketing, A Division of Two Q, Inc
Category 1 — Principals or Senior Management
Job Title Hourly Rate
1. President $112
2. Industry Consultant $112
3. Senior Director Level $112
Category 2— Project Management
Job Title Hourly Rate
1. Account Executive $94
2. Account Manager $62
3. PR/Outreach/Social Media $62
Category 3—Creative Arts/Layout/ Design
Job Title Hourly Rate
1. Art Director $94
2.
Graphic Designer $94
3. Web Developer $94
4.
Copy Writer $94
5. Photographer $94
6.
Production Manager $95
Category 4—Administration/Clerical
Job Title Hourly Rate
1. Contract/Billing manager $62
2. Admin Support $52
Category 5- Media Buying
Job Title Hourly Rate
1. Media Buyer $0
2. Commission 15%
G:\Public\RFP\FY 2017-18\18-020 Full Service Advertising and Media Communications Agency\18-020 Attachment B.doc
FRESNO COUNTY DEPARTMENT OF PUBLIC HEALTH I XI1.COST PROPOSAL I JP MARKETING 122
Exhibit D
SELF-DEALING TRANSACTION DISCLOSURE FORM
In order to conduct business with the County of Fresno (hereinafter referred to as "County"),
members of a contractor's board of directors (hereinafter referred to as "County Contractor"), must
disclose any self-dealing transactions that they are a party to while providing goods, performing
services, or both for the County. A self-dealing transaction is defined below:
"A self-dealing transaction means a transaction to which the corporation is a party and in which one
or more of its directors has a material financial interest."
The definition above will be utilized for purposes of completing this disclosure form.
INSTRUCTIONS
(1) Enter board member's name,job title (if applicable), and date this disclosure is being made.
(2) Enter the board member's company/agency name and address.
(3) Describe in detail the nature of the self-dealing transaction that is being disclosed to the
County. At a minimum, include a description of the following:
a. The name of the agency/company with which the Corporation has the transaction;
and
b. The nature of the material financial interest in the Corporation's transaction that the
board member has.
(4) Describe in detail why the self-dealing transaction is appropriate based on applicable
provisions of the Corporations Code.
(5) Form must be signed by the board member that is involved in the self-dealing transaction
described in Sections (3) and (4).
Page 1 of 2
Exhibit D
(1)Company Board Member Information:
Name: Date:
Job Title:
(2)Company/Agency Name and Address:
(3)Disclosure(Please describe the nature of the self-dealing transaction you are a party to):
(4)Explain why this self-dealing transaction is consistent with the requirements of Corporations Code 5233(a):
(5)Authorized Signature
Signature: Date:
Page 2 of 2