HomeMy WebLinkAboutCribs for Kids Inc. Inc-Trademark License Agreement_D-22-092.pdfTRADEMARK LICENSE AGREEMENT
THIS AGREEMENT made this day of , 202_, by and between Cribs for Kids®, Inc., a
non-profit organization incorporated in the Commonwealth of Pennsylvania, having offices at 5450 Second Avenue,
Pittsburgh, Pennsylvania 15207 (“CRIBSFORKIDS”) and , a
having offices at:
(“Licensee”).
WHEREAS, CRIBSFORKIDS is the owner of the service mark “CRIBS FOR KIDS”, U.S. Federal
Registration No. 3,078,862 ("Licensed Mark”) and has been using the mark since at least as early as November 1998 in
connection with providing informational materials that include the Licensed Mark on infant safety to the public and
promoting public awareness of behaviors suitable for reducing the risk of Sudden Infant Death Syndrome and providing
cribs through arrangements with CRIBSFORKIDS and with use of the Licensed Mark to low-income parents to reduce
the risk of Sudden Infant Death Syndrome (“Licensed Services”); and
WHEREAS, Licensee is desirous of obtaining a license to use the Licensed Trademark for the Licensed
Services in (“the Territory”); Licensee appreciates that
the Licensed Trademark has been coined, promoted and commercialized by CRIBSFORKIDS in ways that attach
material value to it; and
WHEREAS, CRIBSFORKIDS is willing to grant Licensee a license to use the Licensed Trademark for the
Licensed Services in the Territory on the terms and conditions set forth below;
NOW, THEREFORE, in consideration of the mutual promises and conditions of this Agreement, the receipt
and sufficiency of which are hereby acknowledged, the parties hereto, intending to be legally bound hereby covenant,
promise and agree as follows:
1. GRANT.
1.1 Use. CRIBSFORKIDS hereby grants to Licensee a non-exclusive, non-transferable, royalty-
free license to use the Licensed Trademark in the Territory for promoting and providing the Licensed Services, on the
terms and conditions set forth herein. All rights not specifically granted herein are reserved to CRIBSFORKIDS.
1.2 Restrictions on Use of Marks. Licensee shall not promote or provide or allow the promotion
or provision, outside of the Territory, of any Licensed Services under the Licensed Trademark. Licensee shall make no
use of the Licensed Trademark except in the form and with the graphics authorized in advance by CRIBSFORKIDS.
Licensee shall for each such use feature a prominent notice and acknowledgement of the Licensed Trademark
ownership and license by CRIBSFORKIDS in conjunction with all usage of the Licensed Trademark. Licensee shall
also cause the symbol “®” to appear next to the Licensed Trademark if registered in the Territory and the symbol “SM”
next to the Licensed Trademark if unregistered in the Territory.
1.3 No Adaptation. Licensee shall not adopt or use any mark, logo, and insignia or design that is,
or is likely to be, confusingly similar to or could cause deception or mistake with respect to the Licensed Trademark.
2. TERM. This Agreement shall commence upon execution of both parties and shall be for a one year
period (the “Term”), subject to earlier termination as provided in Paragraph 8 below. If the Licensee is not in default at
the end of the Term, the Term will automatically renew.
3. OWNERSHIP. Licensee acknowledges that CRIBSFORKIDS is the sole and exclusive owner of the
entire right, title and interest (including all accompanying goodwill) in and to the Licensed Trademark.
3.1 Rights Limited to Grant. Licensee acknowledges that it shall be entitled to no rights
whatsoever in the Licensed Trademark except as is specifically granted pursuant to this Agreement and then only to the
extent of the express grant.
3.2 No Assertion of Invalidity. Licensee covenants not to attack the validity of the Licensed
Trademark at any time, whether during or after the term of this Agreement.
007 C4K Trademark License Agreement
County of Fresno
1221 Fulton Street, Fresno, CA, 93721
political subdivision of the State of California
Fresno County
1 March 2
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4. QUALITY CONTROL
4.1 General. CRIBSFORKIDS shall provide to Licensee guidelines to be followed in providing
the Licensed Services. Licensee agrees that all Licensed Services provided shall be in accordance with the guidelines
as provided by CRIBSFORKIDS in Attachment A of this document, and shall meet high safety standards and shall be
of such quality and consistency (collectively herein "Quality") to be adequate and suitable for their intended purpose,
and as required by CRIBSFORKIDS. No Licensed Services shall be offered or provided by Licensee under the
Licensed Trademark unless expressly approved by CRIBSFORKIDS in writing in accordance with the approval
process set forth in this Agreement. Licensee agrees that the provision of all Licensed Services shall comply with all
applicable legal and governmental standards and regulations, including without limitation, those applicable to safety.
Under no circumstances shall Licensee promote, provide, give away or otherwise deal in Licensed Services or related
printed materials under the Licensed Trademark that does not strictly comply with all quality and safety standards
specified by CRIBSFORKIDS. All educational and promotional materials will be in accordance with the guidelines set
for the by the American Academy of Pediatrics and the National Institutes for Child Health and Human Development.
4.2 Approval Process. Before offering, promoting or providing any Licensed Services, other than
those stated in Attachments A, Licensee shall submit pre-production promotional materials and brochures and
guidelines to CRIBSFORKIDS for all services Licensee wishes to offer or provide in connection with the Licensed
Trademark. CRIBSFORKIDS shall have sole discretion to approve or disapprove any pre-production promotional
materials and brochures and guidelines. CRIBSFORKIDS shall use its best efforts to approve or disapprove any pre-
production promotional materials and brochures and guidelines within thirty (30) days following receipt of same by
CRIBSFORKIDS. However, if CRIBSFORKIDS fails to approve same within thirty (30) days following receipt, the
pre-production materials and brochures and guidelines shall be considered approved. Upon approval of a pre-
production promotional materials and brochures and guidelines, Licensee agrees not to deviate from the Quality thereof
in any way.
4.3 Printed Materials. CRIBSFORKIDS may provide to Licensee printed material for Licensee’s
use. Licensee shall submit to CRIBSFORKIDS for approval any and all printed materials that Licensee develops,
including promotional, advertising and packaging materials bearing the Licensed Trademark. No such printed
materials shall be used unless expressly approved in writing by CRIBSFORKIDS. CRIBSFORKIDS shall use its best
efforts to approve or disapprove any submitted printed materials within thirty (30) days following receipt of same. If
CRIBSFORKIDS does not approve or disapprove any submitted printed materials within thirty (30) days, such printed
materials shall be considered approved.
4.4 Changes. If, during the term of this Agreement, there are to be any changes in the Licensed
Services or any printed materials relating to the Licensed Services, Licensee must submit an outline and description of
such proposed services and materials in accordance with the process established herein, and obtain CRIBSFORKIDS's
written approval, before offering, promoting, providing, or marketing of such Licensed Services.
4.5 Failure to Meet Standards. If, for any reason, it should come to CRIBSFORKIDS’s attention
that Licensed Services are being offered, promoted or provided in a manner that does not meet CRIBSFORKIDS’s
Quality standards or have not been approved by CRIBSFORKIDS, CRIBSFORKIDS shall notify Licensee in writing
and Licensee shall immediately cease from any further offering, promoting or providing of such unauthorized services.
5. RESTRICTIONS ON CERTAIN TRADEMARK REGISTRATION ACTIVITY
During the Term of the Agreement and thereafter, Licensee shall not apply for, or aid or abet others to apply for,
trademark registrations in the United States or in any foreign country of any mark or design which includes the
Licensed Trademark (or any variation thereof), alone or in combination, except with CRIBSFORKIDS’s express prior
written consent, nor shall Licensee contest CRIBSFORKIDS’s rights in and to the Licensed Trademark. Without
limiting the foregoing, Licensee shall not seek or aid and abet others to seek registration for marks which shall include
in a composite way the Licensed Trademark or variations thereof. Licensee’s goodwill and uses of the Licensed
Trademark (as well as any CRIBSFORKIDS-authorized variations of the Licensed Trademark) shall inure to the
benefit of CRIBSFORKIDS. Licensee shall supply to CRIBSFORKIDS, at CRIBSFORKIDS’s expense, all materials,
including such things as advertising copy and literature that CRIBSFORKIDS may request for the purpose of
CRIBSFORKIDS’s acquiring trademark protection in connection with the Licensed Trademark licensed under this
Agreement and Licensee shall also fully and reasonably cooperate with CRIBSFORKIDS in connection with any such
application for trademark protection.
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6. INFRINGEMENT Licensee shall immediately notify CRIBSFORKIDS of the receipt of any claim
that the Licensee’s use of the Licensed Trademark in connection with the Licensed Services violates the rights of any
third party and shall fully and reasonably cooperate with CRIBSFORKIDS in any litigation, proceeding or settlement
that CRIBSFORKIDS shall deem advisable in connection with any such claim. CRIBSFORKIDS will indemnify,
save, hold harmless and defend Licensee from all costs and expenses, damages, liabilities, claims and losses
occurring or resulting to Licensee arising from any claim that CRIBSFORKIDS’ intellectual property infringes
upon the intellectual property rights of third parties or that the Licensee’s use of the Licensed Trademark in
connection with the Licensed Services violates the rights of any third party. Licensee shall have no right (or
obligation) to proceed against, or to settle with, infringers of the Licensed Trademark and CRIBSFORKIDS shall have
the sole control of any actions to be brought against third parties, which CRIBSFORKIDS shall be entitled to bring, or
not bring, in its sole and absolute discretion. Licensee shall immediately notify CRIBSFORKIDS if it becomes aware
of any infringement of the Licensed Trademarks or unfair competition with respect to the Licensed Services. In the
event that CRIBSFORKIDS elects to sue the third party engaging in such conduct, Licensee shall, at
CRIBSFORKIDS’s sole expense, fully and reasonably cooperate.
7. REMEDY FOR UNAUTHORIZED USE OF THE LICENSED TRADEMARK Licensee
acknowledges that CRIBSFORKIDS has no adequate remedy under this Agreement or at law in the event that Licensee
were to use the Licensed Trademark in any manner not authorized by this Agreement and that CRIBSFORKIDS
would, in such circumstances, be entitled to seek injunctive or other equitable relief, including interlocutory and
preliminary injunctive relief. Licensee also acknowledges that CRIBSFORKIDS’s rights and remedies under this
Agreement and under the law are intended to be cumulative, and not mutually exclusive.
8. TERMINATION
8.1 General. This Agreement shall remain in force for the Term set forth above.
8.2 Termination upon Notice. If the Licensee shall breach any of the provisions of this
Agreement and such breach shall not be promptly cured upon notice from CRIBSFORKIDS of the breach, then
CRIBSFORKIDS shall have the option to terminate this Agreement.
8.3 Immediate Default. CRIBSFORKIDS may immediately terminate this Agreement by written
notice to Licensee if:
(a) Licensee takes any action or omits to take any action which may cause the loss of any
intellectual property rights of CRIBSFORKIDS with respect to the Licensed Trademark; or
(b) Licensee distributes or intends to distribute any merchandise through the Licensed
Services which are, in the reasonable opinion of CRIBSFORKIDS, likely to cause a risk of personal injury; or
(c) Licensee engages in any other conduct or omission which is likely to cause material
injury to the reputation of CRIBSFORKIDS or the value of the Licensed Trademark.
8.4 Rights on Termination. Upon termination or expiration, all rights granted hereunder shall
immediately cease, and Licensee shall have no right to use the Licensed Trademark.
8.5 Termination Without Cause. Licensee shall have the right to terminate this Agreement
without cause upon thirty (30) days written notice to CRIBSFORKIDS.
9. MISCELLANEOUS
9.1 Entire Agreement. This Agreement constitutes the entire agreement between the parties
hereto relating to the subject matter of this Agreement, and no term or provision of this Agreement shall be varied or
modified by any prior or subsequent statement, conduct, or act of either of the parties, and no modification will be
effective unless and until it is reduced to a writing, signed by both parties.
9.2 Choice of Law, Jurisdiction and Venue. The terms and provisions of this Agreement shall be
interpreted in accordance with the laws of (the state you are in).
9.3 Mutual Warranties. The parties represent and warrant that the individuals executing this
Agreement on behalf of the parties are persons with full authority to do so.
9.4 Waiver. Any failure by CRIBSFORKIDS to enforce at any time any of the provisions of this
Agreement or any rights or remedies with respect thereto shall not constitute a waiver of any such provision, right,
California
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remedy or election or in any way affect the validity thereof or any other term of this Agreement. CRIBSFORKIDS’s
right to terminate this Agreement is in addition to any other right, remedy or election CRIBSFORKIDS may have,
including the right to sue for breach without terminating.
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9.5 Notice. Notice and other communications provided by this Agreement shall be in writing and
shall be forwarded by facsimile transmission, confirmed by first class mail, postage prepaid, to the following addresses:
If to CRIBSFORKIDS:
Cribs for Kids®, Inc.
5450 Second Avenue
Pittsburgh, PA 15207
Telephone No.: (412) 322-5680 ext. 3
Attn: Judith A. Bannon, Executive Director/Founder
If to Licensee:
Telephone No.
Any notice or communication provided pursuant to this paragraph shall be deemed given on the date of receipt.
9.6 Severability. If any part of this Agreement is determined by a court of lawful jurisdiction to
be void, the remaining parts will not be affected.
9.7 No Sublicense. The rights granted hereunder to Licensee shall not be sublicensed or
assignable without the express written permission of CRIBSFORKIDS and upon terms and conditions acceptable to
CRIBSFORKIDS. CRIBSFORKIDS’s rights and obligations hereunder may be assigned.
9.8 No Franchise. This Agreement is a license only and is not a franchise or a joint venture.
IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly executed as of
the date first written above.
Name of Organization (“Licensee”)
Cribs for Kids®, Inc.
By By
(Print Name) (Print Name)
(Signature) (Signature)
Title Title
Date Date
County of Fresno
Director, Department of Public Health
PO Box 11867
Fresno, CA 93775
(559) 600-3330
County of Fresno
Gary E. Cornuelle
Purchasing Manager
Judith A. Bannon
Chief Executive Officer/Founder
12/3/2021 3/01/2022
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Attachment A
Licensed services provided by licensee will consist of the establishment of a safe-sleep educational program, with the
intervention of a safety-approved crib and other products that will constitute a safe sleep environment to families in
the designated territory for which the Licensed Trademark will be issued. Organizations providing infant sleep
boxes or other unapproved or unsafe sleep space solutions are not eligible for partnership.
To accomplish this, Cribs for Kids®, Inc. requires our Licensees, who are providing safe sleeping environments to
their clients, to determine that these items meet the safety standards of the Juvenile Products Manufacturing
Association for an infant up to one year of age. The provided product must also be absent of recalls. Cribs for
Kids®, Inc. Licensees may purchase, at our discounted prices, our safety- approved products (Cribs for Kids
Cribette® (C4K-ABC2017), Cribs for Kids Cribette® portable crib sheet embossed with our infant safe sleep
message, Cribs for Kids® Snoozzzette, Cribs for Kids® Swaddlette, Cribs for Kids® Snapette) or any similar
items that meets the above requirements. Included in the program are educational materials to be used in their
entirety or as a guideline, networking opportunities through various social marketing venues and national
conferences.
The Cribs for Kids®, Inc. Safe Sleep Guidelines, which have been adopted from the American Academy of
Pediatrics revised guidelines of 2016, are as follows:
•Always place your baby on his or her back for every sleep time.
•Always use a firm sleep surface. Car seats and other sitting devices are not recommended for routinesleep.
•The baby should sleep in the same room as the parents, but not in the same bed (room-sharing withoutbed-sharing) up to one year of age.
•Keep soft objects or loose bedding out of the crib. This includes pillows, blankets, stuffed toys andbumper pads.
•Wedges and positioners should not be used.
•Pregnant woman should receive regular prenatal care.
•Don’t smoke during pregnancy or around the baby.
•Breastfeeding is recommended.
•Offer a pacifier at nap time and bedtime after breastfeeding has been established.
•Avoid covering the infant’s head or overheating.
•Do not use home monitors or commercial devices marketed to reduce the risk of SIDS.
•Infants should receive all recommended vaccinations.
•Supervised, awake tummy time is recommended daily to facilitate development and minimize theoccurrence of positional plagiocephaly (flat heads).
Name of Organization
By (Print Name)
(Signature)
Title
Date
County of Fresno
Gary E. Cornuelle
Purchasing Manager
03/01/2022
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Attachment B
Safe Sleep Certified Photography Guidelines
As a Cribs for Kids partner, it is important that images on your documents, websites, and social media pages depict safe
infant sleeping practices because “media and advertising messages contrary to safe sleep recommendations may create
misinformation about safe sleeping practices.” (American Academy of Pediatrics, Section 17, 2016).
In general, publish only images that promote the Recommendations of the American Academy of Pediatrics Safe Infant
Sleeping Environment: (https://pediatrics.aappublications.org/content/138/5/e20162938)
Examples of safe sleeping images include photos of baby:
•Sleeping following the ABCs -- alone on his/her back in a crib in caregiver’s room;
•On baby’s in a crib/bassinet with a tight-fitting sheet and absent of other items such as bumper
pads, blankets, and toys;
•On baby’s tummy while awake, representing supervised tummy time;
•On baby’s side while clearly awake;
•With an awake adult providing skin to skin care;
•Swaddled no higher than the shoulders, while following above requirements;
•Sleeping in the arms of a clearly awake adult;
Examples of unsafe infant sleeping images, and therefore not to be published, include photos of
baby:
•Sleeping on baby’s side or tummy;
•Sleeping on furniture, beds, bean bags;
•Sleeping with any quilts, loose blankets, fur throw, toys, bumper pads, positioner, or nursing
pillow;
•Sleeping in a car seat, stroller, swing, or inclined sleeper;
•Sleeping with an adult or sibling;
•Sleeping with hats or headbands.
If your organization has images on printed materials, or on electronic content that violate these
photography guidelines, the following message (via plaque, sticker, sign, or printed on the image itself)
must be posted on or next to the image that states:
“This photo is for artistic purposes only and does not reflect AAP Infant Safe Sleep
recommendations”.
Name of Organization
By
(Print Name)
(Signature)
Title
Date
County of Fresno
Gary E. Cornuelle
Purchasing Manager
03/01/2022
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Attachment C
1.HOLD HARMLESS
CONTRACTOR agrees to indemnify, save, hold harmless, and at COUNTY'S request, defend the COUNTY, its
officers, agents, and employees from any and all costs and expenses (including attorney’s fees and costs), damages, liabilities,
claims, and losses occurring or resulting to COUNTY in connection with the performance, or failure to perform, by
CONTRACTOR, its officers, agents, or employees under this Agreement, and from any and all costs and expenses (including
attorney’s fees and costs), damages, liabilities, claims, and losses occurring or resulting to any person, firm, or corporation
who may be injured or damaged by the performance, or failure to perform, of CONTRACTOR, its officers, agents, or
employees under this Agreement.
The provisions of this Section 1 shall survive termination of this Agreement.
2.INSURANCE
Without limiting the COUNTY's right to obtain indemnification from CONTRACTOR or any third parties,
CONTRACTOR, at its sole expense, shall maintain in full force and effect, the following insurance policies or a program
of self-insurance, including but not limited to, an insurance pooling arrangement or Joint Powers Agreement (JPA)
throughout the term of the Agreement:
3.Commercial General Liability
Commercial General Liability Insurance with limits of not less than Two Million Dollars ($2,000,000.00) per
occurrence and an annual aggregate of Four Million Dollars ($4,000,000.00). This policy shall be issued on a per occurrence
basis. COUNTY may require specific coverages including completed operations, products liability, contractual liability,
Explosion-Collapse-Underground, fire legal liability or any other liability insurance deemed necessary because of the nature
of this contract.
4.Automobile Liability
Comprehensive Automobile Liability Insurance with limits of not less than One Million Dollars
($1,000,000.00) per accident for bodily injury and for property damages. Coverage should include any auto used in
connection with this Agreement.
5.Professional Liability
If CONTRACTOR employs licensed professional staff, (e.g., Ph.D., R.N., L.C.S.W., M.F.C.C.) in providing
services, Professional Liability Insurance with limits of not less than One Million Dollars ($1,000,000.00) per occurrence,
Three Million Dollars ($3,000,000.00) annual aggregate. CONTRACTOR agrees that it shall maintain, at its sole expense, in
full force and effect for a period of three (3) years following the termination of this Agreement, one or more policies of
professional liability insurance with limits of coverage as specified herein.
6.Worker's Compensation
A policy of Worker's Compensation insurance as may be required by the California Labor Code.
Additional Requirements Relating to Insurance
CONTRACTOR shall obtain endorsements to the Commercial General Liability insurance naming the
County of Fresno, its officers, agents, and employees, individually and collectively, as additional insured, but only
insofar as the operations under this Agreement are concerned. Such coverage for additional insured shall apply as
primary insurance and any other insurance, or self-insurance, maintained by COUNTY, its officers, agents and
employees shall be excess only and not contributing with insurance provided under CONTRACTOR's policies herein.
This insurance shall not be cancelled or changed without a minimum of thirty (30) days advance written notice given
to COUNTY.
CONTRACTOR hereby waives its right to recover from COUNTY, its officers, agents, and employees any
amounts paid by the policy of worker’s compensation insurance required by this Agreement. CONTRACTOR is
solely responsible to obtain any endorsement to such policy that may be necessary to accomplish such waiver of
subrogation, but CONTRACTOR’s waiver of subrogation under this paragraph is effective whether or not
CONTRACTOR obtains such an endorsement.
Within Thirty (30) days from the date CONTRACTOR signs and executes this Agreement, CONTRACTOR
shall provide certificates of insurance and endorsement as stated above for all of the foregoing policies, as required
herein, to the County of Fresno, Department of Public Health, P.O. Box 11867, Fresno, CA 93775, Attention:
Contracts Section – 6th Floor, stating that such insurance coverage have been obtained and are in full force; that the
County of Fresno, its officers, agents and employees will not be responsible for any premiums on the policies;
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that such Commercial General Liability insurance names the County of Fresno, its officers, agents and employees,
individually and collectively, as additional insured, but only insofar as the operations under this Agreement are
concerned; that such coverage for additional insured shall apply as primary insurance and any other insurance, or
self-insurance, maintained by COUNTY, its officers, agents and employees, shall be excess only and not contributing
with insurance provided under CONTRACTOR's policies herein; and that this insurance shall not be cancelled or
changed without a minimum of thirty (30) days advance, written notice given to COUNTY.
In the event CONTRACTOR fails to keep in effect at all times insurance coverage as herein provided, the
COUNTY may, in addition to other remedies it may have, suspend or terminate this Agreement upon the occurrence
of such event.
All policies shall be issued by admitted insurers licensed to do business in the State of California, and such insurance
shall be purchased from companies possessing a current A.M. Best, Inc. rating of A FSC VII or better.
Name of Organization
By
(Print Name)
(Signature) Title
Date
Name of Organization CRIBS FOR KIDS®
By
(Print Name)
(Signature)
Title
Date
County of Fresno
Gary E. Cornuelle
Purchasing Manager
Judith A. Bannon
Chief Executive Officer/Founder
12/3/2021
03/01/2022