HomeMy WebLinkAboutP-21-101 Amendment One National Demographics CorporationNDC.pdfCounty of Fresno
INTERNAL SERVICES DEPARTMENT
ROBERT BASH, DIRECTOR – CIO
Facility Services • Fleet Services • Graphics
Information Technology • Purchasing
Security • Telecommunications
333 W. Pontiac Way, Clovis, CA 93612 / (559) 600-7110
* The County of Fresno is an Equal Employment Opportunity Employer *
AMENDMENT NUMBER ONE (1)
Agreement Number:P-21-101
July 12, 2021
National Demographics Corporation (NDC)
1520 N. Pacific Ave
Glendale, CA 91202
Contract Number P-21-101 covering the provision of Demographer Services for The Supervisorial
Redistricting Process is amended as follows:
Include the additional services as described in Revised Attachment “A”. This Amendment will be
effective July 7, 2021 through the expiration date of the agreement. Prices will be firm for the contract
period. Amendment provisions shall remain in full force and effect with any contract renewals.
Maximum: The County of Fresno desires to increase this Agreement in the amount of Ninety-Five
Thousand Dollars. In no event shall services performed and/or fees paid under this Agreement be in
excess of One Hundred and Ninety-Five Thousand Dollars ($195,000.00).
Electronic Signatures. The parties agree that this Agreement may be executed by electronic signature as
provided in this section.
A. An “electronic signature” means any symbol or process intended by an individual signing this
Agreement to represent their signature, including but not limited to (1) a digital signature; (2) a faxed
version of an original handwritten signature; or (3) an electronically scanned and transmitted (for
example by PDF document) of a handwritten signature.
B. Each electronic signature affixed or attached to this Agreement (1) is deemed equivalent to a valid
original handwritten signature of the person signing this Agreement for all purposes, including but not
limited to evidentiary proof in any administrative or judicial proceeding, and (2) has the same force
and effect as the valid original handwritten signature of that person.
C. The provisions of this section satisfy the requirements of Civil Code section 1633.5, subdivision (b), in
the Uniform Electronic Transaction Act (Civil Code, Division 3, Part 2, Title 2.5, beginning with section
1633.1).
D. Each party using a digital signature represents that it has undertaken and satisfied the requirements
of Government Code section 16.5, subdivision (a), paragraphs (1) through (5), and agrees that each
other party may rely upon that representation.
This Agreement is not conditioned upon the parties conducting the transactions under it by electronic
means and either party may sign this Agreement with an original handwritten signature.
CONTRACT NO. P-21-101 Page 2
National Demographics Corporation(NDC)
July 12, 2021
G:\PUBLIC\CONTRACTS & EXTRACTS\2021 CONTRACTS\P-21-101 NATIONAL DEMOGRAPHICS
CORPORATION(NDC)\CONTRACTS & AMENDMENTS\P-21-101 AMENDMENT ONE NATIONAL
DEMOGRAPHICS CORPORATION(NDC)2.DOCX
Please acknowledge your acceptance by returning all pages of this letter to my office via email or USPS.
If you have any questions, please contact Erin Jones, Purchasing Analyst, at (559) 600-7120 or email
ejones@fresnocountyca.gov.
FOR THE COUNTY OF FRESNO
Gary E. Cornuelle
Purchasing Manager
333 W. Pontiac Way
Clovis, CA 93612
GEC:EJ
G:\PUBLIC\CONTRACTS & EXTRACTS\2021 CONTRACTS\P-21-101 NATIONAL DEMOGRAPHICS CORPORATION(NDC)\CONTRACTS &
AMENDMENTS\P-21-101 AMENDMENT ONE NATIONAL DEMOGRAPHICS CORPORATION(NDC)2.DOCX
CONTRACT NO. P-21-101 Page 3
National Demographics Corporation(NDC)
July 12, 2021
G:\PUBLIC\CONTRACTS & EXTRACTS\2021 CONTRACTS\P-21-101 NATIONAL DEMOGRAPHICS
CORPORATION(NDC)\CONTRACTS & AMENDMENTS\P-21-101 AMENDMENT ONE NATIONAL
DEMOGRAPHICS CORPORATION(NDC)2.DOCX
CONTRACTOR TO COMPLETE:
Company:
Type of Entity:
Individual Limited Liability Company
Sole Proprietorship Limited Liability Partnership
Corporation General Partnership
Signature
Print Name and Title Date
Signature
Print Name and Title Date
Address City State Zip
TELEPHONE NUMBER FAX NUMBER E-MAIL ADDRESS
ACCOUNTING USE ONLY
ORG No.: 2540
Account No.: 7295
Requisition No.: 5401200013
(2/2021)
National Demographics Corporation
Detailed Project Scope of Work
April May, 2021: Project Planning and Initial Outreach
a. NDC works with the jurisdiction to prepare a detailed project timeline of
expected outreach efforts, public forums, formal hearings, draft map dates,
and final map adoption dates.
b. NDC works with the jurisdiction staff (or contract specialized outreach staff
interested) to prepare a project
outreach plan for all steps of the process covering target audiences, contact
lists, social media efforts, any potential postcard mailings, utility bill inserts,
flyers for distribution at schools, media briefings, and community group
contacts.
c. Decide what public mapping tool(s) to provide, if any.
d. Decide whether to use a commission.
e. Create the project website: NDC will provide advice and text for the
onal project element NDC will build a
project website that the jurisdiction can simply link to from the jurisdiction
site.
f. NDC will work with jurisdiction and County Registrar staff to confirm GIS
boundaries and to identify and include in our redistricting database any
available GIS data that NDC and the jurisdiction identify are likely to be
useful as mapping references for NDC, the public, and for the jurisdiction.
g.
out to the general public, to overlapping jurisdictions, and to community
organizations.
May September, 2021: Initial Data Analysis and Initial Hearings / Forums
h. NDC prepares total population estimates for use in initial hearings and any
public mapping tools.
i. NDC adds socio-economic data from
Community Survey to the state demographic data.
j. NDC matches the demographic database to the existing election areas.
Attachment A
k. NDC prepares a report regarding the demographics and compliance with
state and federal criteria of the existing election areas, including maps of
ations and other socio-economic data
often referenced in redistricting (such as income, education levels, children
at home, language spoken at home, renters / homeowners, and single-family
/ multi-family residences).
l. NDC report is circulated to the jurisdiction and into the project outreach
messaging.
m. Hearings / Forums: NDC presents an overview of the redistricting laws a nd
criteria, jurisdiction demographics, and the population balance of the
existing election areas and their compliance (or possible lack thereof) with
state and federal requirements.
n. The project timeline and outreach plan are presented to the public for
comments and feedback, along with a request to the public to provide
guidance on what residents consider key neighborhoods, communities of
interest, and other project-related regions in the jurisdiction.
o. If the optional public mapping tools and/or Public Participation Kit are
included in the project, their use is demonstrated to the public.
p. If the optional public mapping tools and/or Public Participation Kit are
included in the project, NDC provides email and phone support for any
residents with questions regarding their use.
q. If the optional public mapping tools and/or Public Participation Kit are
included in the project, at the jurisd
on the use of those tools can be provided.
r. Outreach efforts continue with messaging to the public, with special focus
on community groups with an interest in the redistricting.
October November, 2021: Draft Map Preparation and Review
s. 2020 Census total population counts released and California Statewide
counts in outreach materials and mapping tools are updated with the official
Census data.
t. If the existing election areas are in compliance with state and federal rules
th a standard redistricting.
National Demographics Corporation
Attachment A
u. Outreach efforts continue with messaging reminding the public of the
opportunity to provide written or mapped input on how the maps should
be drawn and welcoming any maps residents with to submit.
v. The public deadline for submitting any initial draft maps will be
approximately seven days prior to the official deadline to post all draft maps
online (to provide NDC time to process any draft maps received, and for
NDC to develop our own two to four initial draft maps).
w. All outreach channels are used to inform the public about the opportunity
to submit draft maps and to encourage participation in the review of the
upcoming draft maps.
x. NDC processes all public draft map
summarizes all of the draft maps. The maps, related demographics, and
summaries are provided by NDC in web-friendly formats. These process
maps are posted on the project website and on the NDC-provided
interactive review map.
y.more informal workshops or public
draft maps.
z. The jurisdiction holds a hearing to review the draft maps, narrow down the
list of initial draft maps, and provide direction on any desired new or revised
maps.
aa. Time provided for the public to submit any new maps and for NDC to
provide maps based on the direction at the hearing. During this time,
additional outreach is conducted to inform interested residents and
community groups of the selected
opportunities to participate in the process.
November December, 2021: Map Adoption
bb. Any new or revised maps, related demographics, and summaries are posted
on the project website.
cc.more informal workshops or public
remaining maps.
dd. One or more hearings are held to continue the review and refinement of the
focus maps and, ultimately, adopt the final map.
National Demographics Corporation
Attachment A
ee. Outreach continues to inform residents and community groups of the
progress of the project, opportunities for future participation, a nd,
ultimately, which map is adopted.
ff. Following map adoption, NDC coordinates map implementation with the
County Registrar, informing the jurisdiction staff of the progress, any issues,
and ultimate completion of that work.
gg. NDC works with the jurisdiction staff to ensure preservation of all project
data and records, including GIS-format versions of the adopted map.
National Demographics Corporation
Attachment A
Details of Optional Project Elements
Advisory or Independent Redistricting Commissions
NDC anticipates that many California jurisdictions will create advisory or
independent commissions to manage the redistricting process. NDC welcomes
the use of such commissions, and our pricing does not change for jurisdictions
creating commissions. But the creation, training, operation and reporting of such
commissions often
primarily by the
Outreach Assistance
NDC brings topical expertise to your
makes available to all clients our library of sample outreach materials including
op-ed articles, postcards, utility bill inserts, flyers, and social media messages.
NDC provides all of these materials along with our advice and input on outreach
strategy and materials to any interested jurisdiction, but we do not have graphic
artists to customize or design such materials in-house.
For larger-scale outreach efforts, especially where jurisdictions wish to send
representatives out to regular meetings of existing community organizations,
NDC typically works together with a
staff and/or with one or more outreach organizations. We often work with, and
highly recommend, Tripepi-Smith, and some information on the services they
offer is included at the end of this proposal. And we would be happy to work
with any in-house team at the jurisdiction or with any firm or organization the
jurisdiction selects. Many projects can be handled by a
regular outreach and communications teams (with samples and topic expertise
provided by NDC), but a number of jurisdictions seek supplemental outside
communications assistance.
Project Website
NDC provides all project materials in website-friendly formats for posting on
will provide project website samples
jurisdictions that prefer not to take on the challenge of creating and managing a
rapidly-changing project website, NDC will create, host, and update project
website (visit hough note that site was created prior to
passage of the new AB849 requirements).
National Demographics Corporation
Attachment A
Background on Online Mapping Tool Options
NDC is the unmatched leader in redistricting tools that empower residents to
review draft maps and to develop and submit their own map proposals. NDC is
the only firm that has used the online mapping solutions from both ESRI and
Caliper Corporation in major redistricting projects.
Only NDC has repeatedly trained members of the public, processed public map
submissions, and presented the public map proposals to public hearings and
hosting, managing, and processing submitted plans for an online interactive
system that allows public to draw and submit proposed maps through a standard
web browser.
National Demographics Corporation
Attachment A
In the more than 200 California local districting projects between 2012 and 2020,
NDC is the only consultant providing cl
en with the technical challenges arising
frequently results in 10, 20, 30 or more different maps drawn by residents of the
school district or city providing that tool to its residents.
National Demographics Corporation
Attachment A
The other primary public mapping tool curr
online districting tool. While easy to use, the ESRI product costs significantly
more. As a result, traditionally only the largest jurisdictions have been able to
afford it.
When it is time to start the project, NDC will work with each interested client to
determine which, if any, online mapping tool best meets the goals and budget of
the jurisdiction.
National Demographics Corporation
Attachment A
Paper- and Excel-based Public Mapping Tools
While online mapping tools are
very popular, NDC never
forgets those residents who do
not have internet access or who
simply prefer to not drawing
maps online.
At no cost with every online
mapping tool, and as a separate
option for jurisdictions that for
budget or other reasons do not
include an online mapping tool,
includes two formats.
The first, and most simple, Kit
is a one-page map showing
streets, city borders, and
population counts for NDC-
geographic areas. Residents
draw the map they wish to
propose and add up the
population counts by hand
until they get the right
population count in each
district. All of the directions needed are right on the single-page form. Examples
of these tools, from our work for the City of Lake Forest, are available here:
https://drawlf.org/draw-a-map/.
The second form of offline mapping tool is for those residents who do not want
to deal with an online mapping tool, but who are already comfortable with
Microsoft Excel. NDC provides a similar simple one-page map of those same
than the population count in that Unit. Residents then enter their preferred
district assignment for each Population Unit into the pre-formatted Excel
spreadsheet (also available on the Lake Forest website), and Excel calculates the
total population and demographics of each District. When the resident has the
map the way they like it, they simple email in the Excel file.
National Demographics Corporation
Attachment A
Project Pricing
1. Basic Project Elements (covers everything except for per-meeting and
optional expenses, incl. NDC doing mapping work): ........................................ $ 49,000
2. Alterative Basic Project Elements (County Staff draw maps, with NDC
review and advice) .......................................................................................................... $ 32,500
3.Per-Meeting expense:
In-person attendance, per meeting ............................................................ $ 2,750
Virtual (telephonic, Zoom, etc.) attendance, per meeting ...................... $ 1,250
For each meeting, NDC will prepare meeting materials, including presentation materials and
maps; present and explain key concepts, including mandatory and traditional redistricting
feedback on existing and proposed boundaries.
Per-meeting prices include all travel and other anticipated meeting-related expenses.
Telephone calls to answer questions, discuss project status, and other standard project
management tasks do not count as meetings and do not result in any charge.
4.Optional Project Elements:
a) Project website ........................................................................................ $ 5,500
b) Online mapping tool options:
ESRI Redistricting ................................................................................. *
c) Public Participation Kit mapping tool:
i.With MOR or ESRI online mapping tool ..........
ii. Without MOR or ESRI online mapping tool ......................... $ 6,500
d) Working with independent or advisory redistricting
commission ....................................................................... no additional charge
e) Additional outreach assistance ...................................... separately contracted
* ESRI prices its software on a jurisdiction-by-jurisdiction basis. The lowest prices we have
seen are $80,000 and up. If that is an option the jurisdiction would like to pursue, NDC will
request a specific price for your jurisdiction from ESRI.
National Demographics Corporation
Attachment A
Other Potential Project-Related Expenses:
The most common additional project expenses would be any site or staff costs
for conducting the community forums and the cost of printing or copying paper
will download and print the Kits in their own homes or offices.
Additional Analysis
NDC is happy to assist with any additional analysis that the client requests at our
standard hourly rates:
Principal (Dr. Douglas Johnson) ................. $300 per hour
Vice President (Justin Levitt) ....................... $250 per hour
Senior Consultant .......................................... $200 per hour
Consultant ....................................................... $150 per hour
Analyst / Clerical ........................................... $50 per hour
Dr. Johnson is also available for deposition and/or testimony work if needed, at
$350 per hour.
Requested Payment terms:
to update the district lines is made;
and the balance of the project costs be paid at the conclusion of the project.
National Demographics Corporation
Attachment A
Exception: Still Balanced Jurisdictions
For a few jurisdictions, the existing election areas will still meet the equal
population and voting rights act requirements using new 2020 Census data and
the option simply retain the existing map without drawing and holding hearings
on alternative maps. For jurisdictions electing this approach, the project would
conclude with that decision.
Includes all the services listed below: .............................................................. $ 8,500
Compile total population and Citizen Voting Age Population data.
Import existing election area lines.
Compile population data by election area and calculate population deviations, prepare
memo summarizing findings.
Still Balanced optional project elements and per-meeting expenses
Meeting attendance and optional project elements are not included in the
requested, NDC team members participate
expenses, and optional project elements are provided at the same prices listed
for a standard project in the previous section of this proposal.
National Demographics Corporation
Attachment A
Conclusion
local election systems. To summarize:
NDC has more experience in the field of municipal political election systems
than any other company.
nd expertise has been recognized by our hundreds of
clients, the California League of Cities, the California School Board
Association, the California Special District Association, and the National
Conference of State Legislatures.
NDC, founded in 1979, has a demonstrated record of financial solvency.
were specially designed and acquired
for districting and redistricting purposes.
peccable credentials in each aspect
of the districting and redistricting processes.
Any NDC client can be contacted for testimonials and reference.
NDC has demonstrated experience over many years in working with the press
and media on local election system issues.
Neither the Justice Department nor any Court has ever rejected any of over
350 local government maps adopted through NDC-managed districting and
redistricting projects.
NDC takes pride in tailoring each project to the needs and goals of each
individual client. NDC is open to any feedback, concerns, requests, or changes
regarding this proposal.
NDC looks forward to the opportunity to work with you on this project.
National Demographics Corporation
Attachment A
NDC Clerking Scope of Work for Fresno County
July 7, 2021
Scope of Work:
Before Meetings:
a. Prepare agenda template with standard county agenda materials and required
redistricting elements (participation instructions, etc.)
b. Circulate draft list of agenda items
c. Finalize agenda and provide to web team for posting
During Meetings (or from video after meetings):
a. Take notes and prepare meeting minutes listing, for each agenda item, names of
public commenters; commission directions to staff or consultants; and all motions
and votes
After Meetings:
a. Prepare formal minutes and circulate for review
b. Incorporate any changes to the minutes
c. Provide final minutes to web team for posting
Cost:
$3,500 per meeting x 3 meetings
National Demographics Corporation
Attachment A