HomeMy WebLinkAboutAgreement A-19-178-2 with Two Q Inc..pdf- 1 -
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AMENDMENT II TO AGREEMENT
THIS AMENDMENT, hereinafter referred to as “Amendment II”, is made and entered into this
______ day of ____________, 2021, by and between COUNTY OF FRESNO, a Political Subdivision
of the State of California, hereinafter referred to as “COUNTY”, and TWO Q, INC., a California
Corporation, whose address is 7589 North Wilson Avenue, Suite 103, Fresno, CA 93711, hereinafter
referred to as “CONTRACTOR” (collectively as “parties”).
WHEREAS, COUNTY and CONTRACTOR entered into certain Agreement, identified as
COUNTY Agreement No. 19-178, effective April 23, 2019, and COUNTY Amendment No. 19-178-1,
effective February 25, 2020, herein collectively referred to as COUNTY Agreement 19-178, whereby,
CONTRACTOR agreed to provide full service advertising and media communications services and
market research, as specified in COUNTY Agreement No. 19-178; and
WHEREAS, COUNTY desires to amend the Agreement to add funding to provide advertising
and media communication services for Substance Use Disorder (SUD) awareness campaigns on the
dangers of Fentanyl and the lifesaving drug Narcan; and
WHEREAS, the parties desire to amend the Agreement regarding changes as stated below
and restate the Agreement in its entirety.
NOW, THEREFORE, for good and valuable consideration, the receipt and adequacy of which
is hereby acknowledged, COUNTY and CONTRACTOR agree as follows:
1.That in the existing COUNTY Agreement No. 19-178, all text in reference to “Revised
Exhibit A” shall be changed to read “Revised Exhibit A-1”, which is attached hereto and incorporated
herein by this reference.
2.That in the existing COUNTY Agreement No. 19-178, all text in reference to "Revised
Exhibit B” shall be changed to read " Revised Exhibit B-1”, which is attached hereto and incorporated
herein by this reference.
3.That the existing COUNTY Agreement No. 19-178, Page Three (3), Line Six (6)
beginning with the word “For” and ending on Page Three (3), Line Twenty-Five (25) with
“CONTRACTOR.”, be deleted in its entirety and replaced with the following:
“For actual services provided as identified in the terms and conditions of this Agreement
11th May
Agreement No. 19-178-2
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and Revised Exhibit A-1, COUNTY agrees to pay CONTRACTOR and CONTRACTOR agrees to
receive compensation as identified in Revised Exhibit B-1, “Budget Summary” attached hereto and
incorporated herein to this Agreement. Payments shall be made upon certification or other proof
satisfactory to COUNTY’s DBH that services have actually been performed by CONTRACTOR as
specified in this Agreement.
The maximum amount payable to CONTRACTOR for the period of effective upon
execution through June 30, 2019 shall not exceed One Hundred Ninety Thousand and No/100
Dollars ($190,000.00).
The maximum amount payable to CONTRACTOR for the period of July 1, 2019 through
June 30, 2020 shall not exceed Eight Hundred Thousand and No/100 Dollars ($800,000.00).
If this Agreement is extended for an addition twelve (12) month renewal period
beginning July 1, 2020 through June 30, 2021, the maximum amount payable to CONTRACTOR for
said period shall not exceed Seven Hundred Sixty Thousand and No/100 Dollars ($760,000.00).
If this Agreement is extended for an addition twelve (12) month renewal period
beginning July 1, 2021 through June 30, 2022, the maximum amount payable to CONTRACTOR for
said period shall not exceed Seven Hundred Twenty Thousand and No/100 Dollars ($720,000.00).
The cumulative total of this Agreement shall not be in excess of Two Million, Four
Hundred Seventy Thousand and No/100 Dollars ($2,470,000.00). It is understood that all expenses
incidental to CONTRACTOR’s performance of services under this Agreement shall be borne by
CONTRACTOR.”
4.That the existing COUNTY Agreement No. 19-178, Page Seven (7), Line Two (2)
beginning with the word “Without” and ending on Page Nine (9), Line Three (25) with “better.”, be
deleted in its entirety and replaced with the following:
“Without limiting the COUNTY's right to obtain indemnification from CONTRACTOR or
any third parties, CONTRACTOR, at its sole expense, shall maintain in full force and effect, the
following insurance policies or a program of self-insurance, including but not limited to, an insurance
pooling arrangement or Joint Powers Agreement (JPA) throughout the term of the Agreement:
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A.Commercial General Liability
Commercial General Liability Insurance with limits of not less than Two Million
Dollars ($2,000,000) per occurrence and an annual aggregate of Four Million
Dollars ($4,000,000). This policy shall be issued on a per occurrence basis.
COUNTY may require specific coverages including completed operations,
product liability, contractual liability, Explosion-Collapse-Underground, fire legal
liability or any other liability insurance deemed necessary because of the nature
of the Agreement.
B.Automobile Liability
Comprehensive Automobile Liability Insurance with limits no less than One
Million Dollars ($1,000,000) per accident for bodily injury and property damage.
Coverage should include any automobile used in connection with this
Agreement. If CONTRACTOR employees are not covered by CONTRACTOR
automobile liability insurance policy, CONTRACTOR shall ensure that each
employee as part of this Agreement procures and maintains their own private
automobile coverage in force during the term of this Agreement, at the
employee’s sole cost and expense.
C.Professional Liability
If CONTRACTOR employs licensed professional staff (e.g. Ph.D., R.N.,
L.C.S.W., L.M.F.T., etc.) in providing services, Professional Liability Insurance
with limits of not less than One Million Dollars ($1,000,000) per occurrence,
Three Million Dollars ($3,000,000) annual aggregate. CONTRACTOR agrees
that it shall maintain, at its sole expense, in full force and effect for a period of
three (3) years following the termination of this Agreement, one or more policies
of professional liability insurance with limits of coverage as specified herein.
D.Worker's Compensation
A policy of Worker's Compensation insurance as may be required by the
California Labor Code.
E. Sexual Abuse / Molestation
CONTRACTOR shall have either separate policy or an umbrella policy with
endorsements covering sexual abuse/molestation coverage or have a specific
endorsement on their General Commercial liability policy covering sexual
abuse/molestation. The policy limits for this policy shall be One Million Dollars
($1,000,000) per occurrence with a Two Million Dollars ($2,000,000) annual
aggregate. The policy shall be on a per occurrence basis.
CONTRACTOR shall obtain endorsements to the Commercial General Liability
insurance naming the County of Fresno, its officers, agents, and employees, individually and
collectively, as additional insured, but only insofar as the operations under this Agreement are
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concerned. Such coverage for additional insured shall apply as primary insurance and any other
insurance, or self insurance, maintained by COUNTY, its officers, agents and employees shall be
excess only and not contributing with insurance provided under CONTRACTOR's policies herein.
This insurance shall not be cancelled or changed without a minimum of thirty (30) days advance
written notice given to COUNTY.
CONTRACTOR hereby waives its right to recover from COUNTY, its officers, agents,
and employees any amounts paid by the policy of worker’s compensation insurance required by this
Agreement. CONTRACTOR is solely responsible to obtain any endorsement to such policy that may
be necessary to accomplish such waiver of subrogation, but CONTRACTOR’s waiver of subrogation
under this paragraph is effective whether or not CONTRACTOR obtains such an endorsement.
Within thirty (30) days from the date each CONTRACTOR signs this Agreement, said
CONTRACTOR shall provide certificates of insurance and endorsements as stated above for all of
the foregoing policies, as required herein, to the County of Fresno, Department of Behavioral Health,
1925 E. Dakota Ave, Fresno, California, 93726, Attention: Public Behavioral Health Division, stating
that such insurance coverages have been obtained and are in full force; that the County of Fresno, its
officers, agents and employees will not be responsible for any premiums on the policies; that for such
worker’s compensation insurance the CONTRACTOR has waived its right to recover from the
COUNTY, its officers, agents, and employees any amounts paid under the insurance policy and that
waiver does not invalidate the insurance policy; that such Commercial General Liability insurance
names the County of Fresno, its officers, agents and employees, individually and collectively, as
additional insured, but only insofar as the operations under this Agreement are concerned; that such
coverage for additional insured shall apply as primary insurance and any other insurance, or self-
insurance, maintained by COUNTY, its officers, agents and employees, shall be excess only and not
contributing with insurance provided under CONTRACTOR policies herein; and that this insurance
shall not be cancelled or changed without a minimum of thirty (30) days advance, written notice given
to COUNTY.
In the event CONTRACTOR fails to keep in effect at all times insurance coverage as
herein provided, COUNTY may, in addition to other remedies it may have, suspend or terminate this
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Agreement upon the occurrence of such event.
All policies shall be with admitted insurers licensed to do business in the State of
California. Insurance purchased shall be from companies possessing a current A.M. Best, Inc. rating
of A FSC VII or better.”
5.COUNTY and CONTRACTOR agree that this Amendment is sufficient to amend
the Agreement and, that upon execution of this Amendment II, the Agreement, Amendment I and this
Amendment II together shall be considered the Agreement.
The Agreement, as hereby amended, is ratified and continued. All provisions, terms,
covenants, conditions and promises contained in the Agreement and not amended herein shall
remain in full force and effect.
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IN WITNESS WHEREOF, the parties hereto have executed this Amendment II to
2 COUNTY Agreement No . 19-1 78 as of the day and year first hereinabove written.
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TWO Q, Inc.
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Steve randau , Chairman of the Board
of Supervisors of the County of Fresno
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Print Name & Title
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Mailing Addres ATTEST:
Bernice E . Seidel
Clerk of the Board of Supervisors
County of Fresno, State of Californ ia
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15 Signature) oee ty
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Print Name
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Title : Secretary (of Corp
any Assistant Sec ary , or
Chief Financial Officer , or
any Assistant Treasurer
FOR ACCOUNTING USE ONLY :
Fund : 0001
Subclass : 10000
ORG : 56304564 , 56304792 ,56302080
Account: 7295
Fiscal Year
FY 2018 -19
FY 2019-20
FY 2020-21
FY 2021-22
56304564
$190 ,000
$760,000
$700 ,000
$700 ,000
Total $2 ,350 ,000
56304792
$40 ,000
$30 ,000
$70,000
56302080
$30,000
$20 ,00 0
$50 ,000
• 6 •
To1fil
$190 ,000
$800,000
$760,000
$720,000
$2,470 ,000
Revised Exhibit A - 1
Page 1 of 6
Summary of Services
ORGANIZATION: JP MARKETING, A DIVISION OF TWO Q, INC.
SERVICE: MARKETING, ADVERTISING AND CONSULTATION SERVICES
ADDRESS: 7589 N WILSON AVE STE 103 FRESNO CA 93711
OFFICE TELEPHONE: 559-438-2180
CONTACTS: Michele Meisch, Client Services Director 559 804 0360
EMAIL: michele@jpmktg.com
CONTRACT PERIOD: Effective upon execution – June 30, 2019 $190,000
July 1, 2019 – June 30, 2020 $800,000
July 1, 2020 – June 30, 2021 $760,000
July 1, 2021 – June 30, 2022 $720,000
AMOUNT: Total $2,470,000
Summary of Services
JP Marketing henceforth referred to as CONTRACTOR, shall work with the Department to create
media campaigns focusing on suicide prevention, mental health awareness, reducing the stigma
around mental illness, prevention of substance use disorder and access to substance use
disorder services. They will also assist in the creation of a comprehensive communication plan
for the department as well as the Fresno Suicide Prevention Collaborative, which will lay the
foundation for all communication and marketing efforts pertaining to public relations and internal
processes. The behavioral health community demographic has proven particularly difficult to
reach in past marketing efforts leading to the need for further research. The research should
include concentrated focus groups that represent the different population groups of Fresno
County including rural, urban, as well as different age, and cultural groups.
Contractor’s Responsibilities
Projects & Timelines
A.A Comprehensive Department of Behavioral Health Communication Plan –
CONTRACTOR will create a practical written Comprehensive Communications Plan
based on research within 60 days of contract execution and each subsequent renewal
year. The plan will guide the department with internal and external communication
including branding guidelines, procedures for announcements that include multi-media,
social media, and all written material. The plan will guide all contracted provider
communication efforts to match the department.
Timeline – April, May, June Fiscal Year 18/19 and revisited in FY 20/21 and 21/22.
Revised Exhibit A - 1
Page 2 of 6
B.Annual Comprehensive Fresno County Suicide Prevention Collaborative Communication
Plan – Contractor will create a practical written Comprehensive Communications Plan
based on research within 60 days of contract execution and each subsequent renewal
year. The plan will guide the collaborative with internal and external communication
including branding guidelines, procedures for announcements that include multi-media,
social media, and all written material. The plan will guide all communication efforts for all
workgroups in the collaborative.
Timeline – April, May, June Fiscal Year 18/19 and revisited in FY 20/21 and 21/22.
C.Suicide Prevention Media Campaign – CONTRACTOR will create new ads and use
existing ads to educate residents on suicide prevention and available community
resources. Campaign may target the following populations but are not limited to youth
ages 12-18, parents, middle aged white and Latino males, middle aged white and Latino
females, the LGBTQ community, and veterans. Campaign will be yearlong with
increased efforts in August, September, and October.
Timeline – Start upon Contract Execution FY 18/19, Year Round in Fiscal Years 19/20,
FY 20/21, and FY 21/22.
D.Mental Health Awareness Campaign – CONTRACTOR will develop and produce
advertising campaigns, which may include TV, radio, newspaper, outdoor and digital
platforms. CONTRACTOR will develop and produce other public service
announcements as necessary. The campaign will focus on bringing awareness on the
importance of Mental Health access, services, and first steps. Heavy campaign push in
April, May, and June.
Timeline – Start upon Contract Execution FY 18/19, and April, May, June of Fiscal Years
19/20, 20/21, and 21/22.
E.Mental Health Stigma Reduction Campaign – CONTRACTOR will develop and produce
advertising campaigns, which may include TV, radio, newspaper, outdoor and digital
platforms. CONTRACTOR will develop and produce other public service
announcements as necessary. The campaign will focus on reducing the negative stigma
surrounding Mental Illness. Campaign push in March, April, May, September, October,
and November.
Timeline – Start upon Contract Execution FY 18/19, and April, May, June, September,
October, November of Fiscal Years 19/20, 20/21, and 21/22.
F.Substance Use Disorder Prevention Campaigns - Develop and produce advertising
campaigns, which may include TV, radio, newspaper, outdoor and digital platforms.
Develop and produce other public service announcements as necessary. Two
prevention campaigns will be provided: 1) Substance Use Disorder Prevention
Campaign; and 2) Substance Use Disorder Campaign on Fentanyl Prevention and
Narcan Awareness.
Revised Exhibit A - 1
Page 3 of 6
1)Substance Use Disorder Prevention Campaign – The campaign will focus on
Substance Use Disorder prevention efforts throughout Fresno County.
Timeline – March, April, November, December of Fiscal Years 19/20, 20/21, and
21/22.
2)Substance Use Disorder Campaign on Fentanyl Prevention and Narcan Awareness -
The campaign will focus on the drug Fentanyl and what steps the general public,
people who use drugs, loved ones and professionals can take to reduce risk for
overdose. The campaign will also provide awareness and education on the
Behavioral Health Access Line (1-800-654-3937) and the prescription drug Narcan,
which may reverse an opioid overdose.
Contractor will develop a series of media activities, including but not limited to,
advertising on social media platforms, YouTube informational videos for parents and
professionals that can be tagged to schools or other public entity websites, bus
wraps, billboards and/or a series of public service announcements through local
television and radio stations.
Subject matter may include, but would not be limited to, the following:
I.Targeting youth in at-risk environments through outreach efforts designed to:
a.Inform youth and their parents of the dangers of fentanyl use and
encourage them to take advantage of substance use disorder
treatment services;
b.Inform and educate youth and their parents of Narcan and how it is
used to reverse overdose;
c.Educate parents and professionals who work in public systems
already serving youth with alcohol and other drug problems, such as
schools, child welfare, public health, mental health, and juvenile
justice on recognizing the signs of opioid use disorder;
d.Educate these systems on how to assist youth with accessing
available treatment services through the Fresno County substance
use disorder system of care; and/or
e.Inform youth and parents about creating safe spaces and how this
can be used as an opportunity to maintain open dialog with youth.
II.Target pregnant and/or parenting women through outreach efforts designed
to:
a.Inform and educate pregnant and/or parenting women about the
dangers of substance use on themselves and their children; and/or
b.Inform pregnant and/or parenting women of available substance use
disorder services and how to access them.
III.General substance use disorder system of care awareness:
a.Access options for anyone in need of substance use treatment
services; and/or
b.General informing materials how to access Narcan and education for
the general public.
Revised Exhibit A - 1
Page 4 of 6
The County will work with Contractor to select subject matter and targeted
populations for each media activity. The County will work with Contractor to provide
analytics and metrics to measure the success of campaigns.
Timeline – May and June of Fiscal Year 20/21 and throughout Fiscal Year 21/22.
G.Substance Use Disorder Access Campaign – CONTRACTOR will develop and produce
advertising campaigns, which may include TV, radio, newspaper, outdoor and digital
platforms. Develop and produce other public service announcements as necessary. The
campaign will focus on access to services for Substance Use Disorder and promote the
Behavioral Health Access Line 1 800 654-3937. Campaign push in May, June, October,
and November.
Timeline – May, June, October, November of Fiscal Years 19/20, 20/21, and 21/22.
H.Market Research Groups - The diverse behavioral health demographics has proven
particularly difficult to reach in past marketing efforts leading to the need for further
research. The research should include concentrated focus groups that represent the
different population groups of Fresno County including rural, urban, as well as different
age and cultural groups.
Timeline - February, March Fiscal Year 19/20 and September, October Fiscal Year
20/21.
Activities/Tasks
A.Meetings - The CONTRACTOR will facilitate meetings with Department staff from
selected programs to identify program procedures, requirements, and goals related to
media and educational campaigns and projects.
B.Review Partnerships - The CONTRACTOR will review the Department’s existing
partnerships with other agencies and existing educational materials for opportunities to
enhance and integrate complementary messages countywide.
C.Research - The CONTRACTOR will identify target audiences, specific messages, and
distribution networks to reach program goals as well as determine the most timely and
cost-effective methods to do so. This will be done by conducting message testing and
campaign resonance, through focus groups and pre and post testing. Includes all hard
costs associated with research.
D.Data Reporting - The CONTRACTOR will design measures to assess changes in public
attitudes, perceptions, and behavior, especially among target and priority populations, to
improve the effectiveness of campaigns and materials, and to demonstrate campaign
outcomes. Assessments may include but are not limited to impressions reports, pre/post
test results, and/or focus groups.
E.Ad Development & Placement - Develop multimedia ads and possibly utilize premade
campaigns for various audiences. Place created ads in most advantageous locations as
to maximize awareness for campaign message.
Revised Exhibit A - 1
Page 5 of 6
F.Cultural Needs - Customize and/or develop and place TV and radio ads in English,
Spanish, and Hmong.
G.Website - Recommend improvements to the DBH, fresnocares.org,
centralvalleyopioidsafety.org websites as well as other websites as they arise. Also
assist in the creation of landing pages for special events as needed.
H.Social Media - Integrate messages across platforms, including the Department’s website
and social media pages, as appropriate. Assist in best practices when it comes to
messaging as well as procedures for posting information.
I.Media Buys - Place advertisements with identified distribution networks using cost-
effective media buying strategies and leveraging available resources. This can include
broadcast television, radio, signage, online, and other media outlets.
J.Integrate - Integrate the Departments assets of media production for cost-saving
purposes, locate deficits, and assist in overall development of media outreach.
K.Each Mind Matters - Integrate the California state initiative called “Each Mind Matters”
whenever possible.
L.Creative Material Creation - Create new factsheets, flyers, and/or infographics that the
department will own the rights to for distribution.
M.News Releases - Recommend and review news releases, media advisories, interview
talking points and related earned-media communications, as appropriate, to build and
maintain public awareness and credibility.
N.Training & Technical Assistance - Provide training and technical assistance to
Department staff as necessary on creating compelling, newsworthy pieces to increase
public awareness of health topics, and to influence positive changes at the individual and
systemic levels.
O.Training – Contractor may be asked to attend trainings around Mental Health &
Substance Use Disorder issues.
P.Internal Communications - Support Department internal communications to create an
inclusive, service-oriented culture in which employees feel supported, valued and driven
in the pursuit of the Department’s mission.
Q.Cultural Understanding - Assist in designing all necessary documents translated in
Fresno County’s threshold languages of Spanish & Hmong for easiness of
understanding.
R.Preferred Terms - Working in collaboration with the DBH Cultural Humility Committee,
develop a list of preferred terms in Spanish & Hmong that allow for best understanding.
Compliance with County & Data Capturing
A.CONTRACTOR shall comply with all contract monitoring and compliance protocols,
procedures, data collection methods, and reporting requirements conducted by the
COUNTY.
B.Data Capture – CONTRACTOR will set up appropriate data capture for all of the above
projects. Capture should include online analytics, ratings reports, and any other data
capturing methods.
C.Data Reporting - CONTRACTOR will go over the data for recommended next steps and
assist the department in making necessary changes to future campaigns. Contractor
may be asked to make presentations to all department staff, small groups, and at special
events as needed.
Revised Exhibit A - 1
Page 6 of 6
COUNTY’s Responsibilities
A.Meetings – DBH staff will work with contractor to schedule weekly meetings that may be
in person or by phone. The meetings are used to check in, assess projects, receive
feedback, and strategize next steps.
B.Material – DBH staff will provide current assets to contractor including produced videos,
graphics, logos, etc.
Revised Exhibit B-1
Page 1 of 1
TEAM MEMBER TITLES ASSIGNED CAMPAIGN PROJECT SERVICE FY 2018-19
(4/9/19-6/30/19)FY 2019-20 FY 2020-21 FY 2021-22
Creative Director, Art Director, Graphic Designer,
Web Designer, Copywriter, Photographer,
Production Manager, Admin Support, Subject
Matter Expert, Billing Manager
Creative Services - create ads to support the
media plan; turnkey production services including
translation; possibly specific landing page or
microsite, includes all hard costs associated with
creative projects.
$31,355 $129,000 $49,000 $50,000
President, Subject Matter Expert, Director of
Account Services, Account, Manager, Account
Coordinator, Admin Support, Billing Manager
Research - conduct message testing and campaign
resonance, includes all hard costs associated with
research.
$8,400 $75,000 $65,000 $40,000
Media Buyer, Media Director, Billing Manager
Media Buy - media planning, negotiating,
reconciling and billing; includes all mediums and
possible sponsorships
$115,500 $450,000 $533,000 $524,000
Director of Account Services, Account Manager,
Account Coordinator, Billing, Manager,
Production Manager
Account Management - task management,
meetings, reporting and billing. Includes any and
all travel to and from client meetings.
$17,798 $75,000 $50,000 $46,000
President, Subject Matter Expert, Director of
Account Services, Account, Manager, Account
Coordinator, Admin Support, Billing Manager
Strategy - overall messaging and positioning
support; includes direction for fresnocares.org
website and other activities that support the
campaign goals.
$4,200 $16,000 $17,000 $16,500
Production Manager, Director of Account
Services, Account Manager, Account,
Coordinator, Admin Support, Billing Manager
Printing & Distribution - printing and production
for materials for community distribution by
FCDBH and partners; in coordination with Access
to Services campaign.
$5,292 $25,000 $22,000 $20,500
PR / Outreach / Social Media, Director of Account
Services, Account Manager, Account Coordinator,
Billing Manager, Admin Support
Outreach - collaboration with community
partners; in coordination with Access to Services
campaign. Includes all hard costs such as PR Wire
costs.
$3,570 $15,000 $17,000 $16,000
Subject Matter Expert, Admin Support,
Copywriter, Creative Director
Copywriting - technical writing by subject matter
expert consultant; editing and approval
facilitation
$3,885 $15,000 $7,000 $7,000
Total $190,000 $800,000 $760,000 $720,000
Fresno County Department of Behavioral Health
JP Marketing - Media Communications and Advertising Services Budget