HomeMy WebLinkAboutP-21-101 Agreement National Demographics CorporationNDC.pdf333 W. Pontiac Way, Clovis, CA 93612 / (559) 600-7110
* The County of Fresno is an Equal Employment Opportunity Employer *
County of Fresno
INTERNAL SERVICES DEPARTMENT
Facilities • Fleet • Graphics • Purchasing • Security • Technology
PROCUREMENT AGREEMENT
Agreement Number P-21-101
April 7, 2021
National Demographics Corporation(NDC)
P.O. Box 5271
Glendale, CA 91221
The County of Fresno (County) hereby contracts with National Demographics Corporation(NDC) (Contractor)
to provide Demographer Services for The Supervisorial Redistricting Process in accordance with the text of
this agreement and Attachment “A” by this reference made a part hereof.
TERM: This Agreement shall become effective April 7, 2021 and shall remain in effect through July 31,
2022.
EXTENSION: This Agreement may be extended for one (1) additional one (1) year period by the mutual
written consent of all parties.
MINIMUM ORDERS: Unless stated otherwise there shall be no minimum order quantity. The County
reserves the right to increase or decrease orders or quantities.
CONTRACTOR'S SERVICES: Contractor shall perform the services as described in Attachment “A”
attached, at the rates set forth in Attachment “A”.
ORDERS: Orders will be placed on an as-needed basis by The County Administrative Office under this
contract.
PRICES: Prices shall be firm for the contract period. Any pricing changes which may take place during the
life of the contract must be submitted in writing to the County of Fresno Purchasing Manager and received no
less than thirty (30) days prior to becoming effective.
MAXIMUM: In no event shall services performed and/or fees paid under this Agreement be in excess of One
Hundred Thousand Dollars ($100,000.00).
ADDITIONAL ITEMS: The County reserves the right to negotiate additional items to this Agreement as
deemed necessary. Such additions shall be made in writing and signed by both parties.
DELIVERY: The F.O.B. Point shall be the destination within the County of Fresno. All orders shall be
delivered complete as specified. All orders placed before Agreement expiration shall be honored under the
terms and conditions of this Agreement.
DEFAULT: In case of default by Contractor, the County may procure the articles/services from another
source and may recover the loss occasioned thereby from any unpaid balance due the Contractor or by any
other legal means available to the County. The prices paid by County shall be considered the prevailing
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market price at the time such purchase is made. Inspection of deliveries or offers for delivery, which do not
meet specifications, will be at the expense of Contractor.
INVOICING: An itemized invoice in duplicate shall be mailed to requesting County department in
accordance with invoicing instructions included in each order referencing this Agreement. The Agreement
number must appear on all shipping documents and invoices. Invoice terms shall be Net 45 Days.
INVOICE TERMS: Net forty-five (45) days from the receipt of invoice.
TERMINATION: The County reserves the right to terminate this Agreement upon thirty (30) days written
notice to the Contractor. In the event of such termination, the Contractor shall be paid for satisfactory
services or supplies provided to the date of termination.
LAWS AND REGULATIONS: The Contractor shall comply with all laws, rules and regulations whether they
be Federal, State or municipal, which may be applicable to Contractor's business, equipment and personnel
engaged in service covered by this Agreement.
AUDITS AND RETENTION: Terms and conditions set forth in the agreement associated with the purchased
goods are incorporated herein by reference. In addition, the Contractor shall maintain in good and legible
condition all books, documents, papers, data files and other records related to its performance under this
contract. Such records shall be complete and available to Fresno County, the State of California, the federal
government or their duly authorized representatives for the purpose of audit, examination, or copying during
the term of the contract and for a period of at least three years following the County's final payment under the
contract or until conclusion of any pending matter (e.g., litigation or audit), whichever is later. Such records
must be retained in the manner described above until all pending matters are closed.
LIABILITY: The Contractor agrees to:
Pay all claims for damage to property in any manner arising from Contractor's operations under this
Agreement.
Indemnify, save and hold harmless, and at County's request defend the County, its officers, agents and
employees from any and all claims for damage or other liability, including costs, expenses (including
attorney’s fees and costs), causes of action, claims or judgments resulting out of or in any way connected
with Contractor's performance or failure to perform by Contractor, its agents, officers or employees under this
Agreement, and from any and all costs and expenses (including attorney’s fees and costs), damages,
liabilities, claims, and losses occurring or resulting to any person, firm or corporation who may be injured or
damaged by the performance, or failure to perform, of Contractor, its officers, agents, or employees under
this Agreement.
INSURANCE: Without limiting the COUNTY's right to obtain indemnification from CONTRACTOR or any
third parties, CONTRACTOR, at its sole expense, shall maintain in full force and effect, the following
insurance policies or a program of self-insurance, including but not limited to, an insurance pooling
arrangement or Joint Powers Agreement (JPA) throughout the term of the Agreement:
A.Commercial General Liability: Commercial General Liability Insurance with limits of not less than Two
Million Dollars ($2,000,000.00) per occurrence and an annual aggregate of Four Million Dollars
($4,000,000.00). This policy shall be issued on a per occurrence basis. County may require specific
coverage including completed operations, product liability, contractual liability, Explosion-Collapse-
Underground, fire legal liability or any other liability insurance deemed necessary because of the nature
of the contract.
B. Automobile Liability: Comprehensive Automobile Liability Insurance with limits of not less than One
Million Dollars ($1,000,000.00) per accident for bodily injury and for property damages. Coverage should
include any auto used in connection with this Agreement.
C.Professional Liability: If Contractor employs licensed professional staff, (e.g., Ph.D., R.N., L.C.S.W.,
M.F.C.C.) in providing services, Professional Liability Insurance with limits of not less than One Million
Dollars ($1,000,000.00) per occurrence, Three Million Dollars ($3,000,000.00) annual aggregate.
PROCUREMENT AGREEMENT NUMBER: P-21-101 Page 3
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April 7, 2021
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D.Worker's Compensation: A policy of Worker's Compensation insurance as may be required by the
California Labor Code.
Additional Requirements Relating to Insurance:
Contractor shall obtain endorsements to the Commercial General Liability insurance naming the County of
Fresno, its officers, agents, and employees, individually and collectively, as additional insured, but only
insofar as the operations under this Agreement are concerned. Such coverage for additional insured shall
apply as primary insurance and any other insurance, or self-insurance, maintained by County, its officers,
agents and employees shall be excess only and not contributing with insurance provided under Contractor's
policies herein. This insurance shall not be cancelled or changed without a minimum of thirty (30) days
advance written notice given to County.
Contractor hereby waives its right to recover from County, its officers, agents, and employees any amounts
paid by the policy of worker’s compensation insurance required by this Agreement. Contractor is solely
responsible to obtain any endorsement to such policy that may be necessary to accomplish such waiver of
subrogation, but Contractor’s waiver of subrogation under this paragraph is effective whether or not
Contractor obtains such an endorsement.
Within Thirty (30) days from the date Contractor signs and executes this Agreement, Contractor shall provide
certificates of insurance and endorsement as stated above for all of the foregoing policies, as required
herein, to the County of Fresno, Attn: Samantha Buck, Hall of Records, Room 304, 2281 Tulare Street,
Fresno, CA 93721 , stating that such insurance coverage have been obtained and are in full force; that the
County of Fresno, its officers, agents and employees will not be responsible for any premiums on the
policies; that such Commercial General Liability insurance names the County of Fresno, its officers, agents
and employees, individually and collectively, as additional insured, but only insofar as the operations under
this Agreement are concerned; that such coverage for additional insured shall apply as primary insurance
and any other insurance, or self-insurance, maintained by County, its officers, agents and employees, shall
be excess only and not contributing with insurance provided under Contractor's policies herein; and that this
insurance shall not be cancelled or changed without a minimum of thirty (30) days advance, written notice
given to County.
In the event Contractor fails to keep in effect at all times insurance coverage as herein provided, the County
may, in addition to other remedies it may have, suspend or terminate this Agreement upon the occurrence of
such event.
All policies shall be with admitted insurers licensed to do business in the State of California. Insurance
purchased shall be purchased from companies possessing a current A.M. Best, Inc. rating of A FSC VII or
better.
COMING ON COUNTY PROPERTY TO DO WORK: Contractor agrees to provide maintain and furnish
proof of Comprehensive General Liability Insurance with limits of not less than $500,000 per occurrence.
INDEPENDENT CONTRACTOR: In performance of the work, duties and obligations assumed by Contractor
under this Agreement, it is mutually understood and agreed that Contractor, including any and all of
Contractor's officers, agents, and employees will at all times be acting and performing as an independent
contractor, and shall act in an independent capacity and not as an officer, agent, servant, employee, joint
venturer, partner, or associate of the County. Furthermore, County shall have no right to control or supervise
or direct the manner or method by which Contractor shall perform its work and function. However, County
shall retain the right to administer this Agreement so as to verify that Contractor is performing its obligations
in accordance with the terms and conditions thereof. Contractor and County shall comply with all applicable
provisions of law and the rules and regulations, if any, of governmental authorities having jurisdiction over
matters the subject thereof.
Because of its status as an independent contractor, Contractor shall have absolutely no right to employment
rights and benefits available to County employees. Contractor shall be solely liable and responsible for
providing to, or on behalf of, its employees all legally-required employee benefits. In addition, Contractor
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shall be solely responsible and save County harmless from all matters relating to payment of Contractor's
employees, including compliance with Social Security, withholding, and all other regulations governing such
matters. It is acknowledged that during the term of this Agreement, Contractor may be providing services to
others unrelated to the County or to this Agreement.
NON-ASSIGNMENT: Neither party shall assign, transfer or sub-contract this Agreement nor their rights or
duties under this Agreement without the written consent of the other party.
AMENDMENTS: This Agreement constitutes the entire Agreement between the Contractor and the County
with respect to the subject matter hereof and supersedes all previous negotiations, proposals, commitments,
writings, advertisements, publications, Request for Proposals, Bids and understandings of any nature
whatsoever unless expressly included in this Agreement. This Agreement supersedes any and all terms set
forth in Contractor's invoice. This Agreement may be amended only by written addendum signed by both
parties.
INCONSISTENCIES: In the event of any inconsistency in interpreting the documents which constitute this
Agreement, the inconsistency shall be resolved by giving precedence in the following order of priority: (1) the
text of this Agreement (excluding Attachment "A"); (2) Attachment "A".
GOVERNING LAWS: This Agreement shall be construed, interpreted and enforced under the laws of the
State of California. Venue for any action shall only be in County of Fresno.
ELECTRONIC SIGNATURES: The parties agree that this Agreement may be executed by electronic
signature as provided in this section.
A.An “electronic signature” means any symbol or process intended by an individual signing this Agreement
to represent their signature, including but not limited to (1) a digital signature; (2) a faxed version of an
original handwritten signature; or (3) an electronically scanned and transmitted (for example by PDF
document) of a handwritten signature.
B.Each electronic signature affixed or attached to this Agreement (1) is deemed equivalent to a valid
original handwritten signature of the person signing this Agreement for all purposes, including but not
limited to evidentiary proof in any administrative or judicial proceeding, and (2) has the same force and
effect as the valid original handwritten signature of that person.
C.The provisions of this section satisfy the requirements of Civil Code section 1633.5, subdivision (b), in
the Uniform Electronic Transaction Act (Civil Code, Division 3, Part 2, Title 2.5, beginning with section
1633.1).
D.Each party using a digital signature represents that it has undertaken and satisfied the requirements of
Government Code section 16.5, subdivision (a), paragraphs (1) through (5), and agrees that each other
party may rely upon that representation.
This Agreement is not conditioned upon the parties conducting the transactions under it by electronic means
and either party may sign this Agreement with an original handwritten signature.
PROCUREMENT AGREEMENT NUMBER: P-21-101 Page 5
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April 7, 2021
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Please acknowledge your acceptance by returning all pages of this Agreement to my office via email or
USPS.
Please refer any inquiries in this matter to Erin Jones, Purchasing Technician, at 559-600-7120 or
ejones@fresnocountyca.gov
FOR THE COUNTY OF FRESNO
Gary E. Cornuelle
Purchasing Manager
333 W. Pontiac Way
Clovis, CA 93612
GEC:EJ
PROCUREMENT AGREEMENT NUMBER: P-21-101 Page 6
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April 7, 2021
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CONTRACTOR TO COMPLETE:
Company:
Type of Entity:
Individual Limited Liability Company
Sole Proprietorship Limited Liability Partnership
Corporation General Partnership
Address City State Zip
TELEPHONE NUMBER FAX NUMBER E-MAIL ADDRESS
Print Name &
Title: Print Name & Title:
Signature: Signature:
ACCOUNTING USE ONLY
ORG No.: 2540
Account No.: 7295
Requisition No.: 5402100009
(02/2021)
National Demographics Corporation
Summary Scope of Work
NDC tailors each project to the needs and goals of each jurisdictions. Below is
a typical NDC-suggested timeline and description of project elements.
The dates provided below are general guidelines and will vary according to the
goals, project choices, and deadlines of each jurisdiction.
This timeline is subject to change based on ongoing changes in the date when
official population data will be available and possible changes in state deadlines.
April – May
Project Planning and decisions on public mapping
tools, whether to use a commission, and other
project options. Begin project communications
and outreach.
May – September
Any mapping tools prepared with preliminary
population data; initial pre-draft-map hearing(s)
held.
October – November
Census data received and processed; draft maps
prepared, considered, and revised (in hearings
and, if desired, less formal public workshops)
November –
December
Final plan revisions made and plan adopted and
implemented.
The following scope of work descriptions describe NDC drawing and revising
maps (along with the public), but the same timeline (with the “Alternative Basic
Price” option) would apply if County Staff do the mapping work.
Attachment AP-21-101
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National Demographics Corporation
Detailed Project Scope of Work
April – May, 2021: Project Planning and Initial Outreach
a.NDC works with the jurisdiction to prepare a detailed project timeline of
expected outreach efforts, public forums, formal hearings, draft map dates,
and final map adoption dates.
b.NDC works with the jurisdiction staff (or contract specialized outreach staff
– see notes below about that option if interested) to prepare a project
outreach plan for all steps of the process covering target audiences, contact
lists, social media efforts, any potential postcard mailings, utility bill inserts,
flyers for distribution at schools, media briefings, and community group
contacts.
c.Decide what public mapping tool(s) to provide, if any.
d.Decide whether to use a commission.
e.Create the project website: NDC will provide advice and text for the
jurisdiction’s website, or as an optional project element NDC will build a
project website that the jurisdiction can simply link to from the jurisdiction
site.
f.NDC will work with jurisdiction and County Registrar staff to confirm GIS
boundaries and to identify and include in our redistricting database any
available GIS data that NDC and the jurisdiction identify are likely to be
useful as mapping references for NDC, the public, and for the jurisdiction.
g.Project outreach begins with initial alerts and ‘invitations to participate’ sent
out to the general public, to overlapping jurisdictions, and to community
organizations.
May – September, 2021: Initial Data Analysis and Initial Hearings / Forums
h.NDC prepares total population estimates for use in initial hearings and any
public mapping tools.
i.NDC adds socio-economic data from the Census Bureau’s American
Community Survey to the state demographic data.
j.NDC matches the demographic database to the existing election areas.
Attachment A P-21-101
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National Demographics Corporation
k.NDC prepares a report regarding the demographics and compliance with
state and federal criteria of the existing election areas, including maps of
“protected class” population concentrations and other socio-economic data
often referenced in redistricting (such as income, education levels, children
at home, language spoken at home, renters / homeowners, and single-family
/ multi-family residences).
l.NDC report is circulated to the jurisdiction and into the project outreach
messaging.
m.Hearings / Forums: NDC presents an overview of the redistricting laws and
criteria, jurisdiction demographics, and the population balance of the
existing election areas and their compliance (or possible lack thereof) with
state and federal requirements.
n.The project timeline and outreach plan are presented to the public for
comments and feedback, along with a request to the public to provide
guidance on what residents consider key neighborhoods, communities of
interest, and other project-related regions in the jurisdiction.
o.If the optional public mapping tools and/or Public Participation Kit are
included in the project, their use is demonstrated to the public.
p.If the optional public mapping tools and/or Public Participation Kit are
included in the project, NDC provides email and phone support for any
residents with questions regarding their use.
q.If the optional public mapping tools and/or Public Participation Kit are
included in the project, at the jurisdiction’s option additional public forums
on the use of those tools can be provided.
r.Outreach efforts continue with messaging to the public, with special focus
on community groups with an interest in the redistricting.
October – November, 2021: Draft Map Preparation and Review
s.2020 Census total population counts released and California Statewide
Database completes “prison adjustments” of the data. Total population
counts in outreach materials and mapping tools are updated with the official
Census data.
t.If the existing election areas are in compliance with state and federal rules
and balanced, the jurisdiction decides whether to stop at this “Still
Balanced” point or to continue with a standard redistricting.
Attachment AP-21-101
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National Demographics Corporation
u.Outreach efforts continue with messaging reminding the public of the
opportunity to provide written or mapped input on how the maps should
be drawn and welcoming any maps residents with to submit.
v.The public deadline for submitting any initial draft maps will be
approximately seven days prior to the official deadline to post all draft maps
online (to provide NDC time to process any draft maps received, and for
NDC to develop our own two to four initial draft maps).
w.All outreach channels are used to inform the public about the opportunity
to submit draft maps and to encourage participation in the review of the
upcoming draft maps.
x.NDC processes all public draft map submissions, drafts NDC’s draft maps,
summarizes all of the draft maps. The maps, related demographics, and
summaries are provided by NDC in web-friendly formats. These process
maps are posted on the project website and on the NDC-provided
interactive review map.
y.At the jurisdiction’s option, one or more informal workshops or public
forums are held to gather residents’ reactions to and preferences among the
draft maps.
z.The jurisdiction holds a hearing to review the draft maps, narrow down the
list of initial draft maps, and provide direction on any desired new or revised
maps.
aa. Time provided for the public to submit any new maps and for NDC to
provide maps based on the direction at the hearing. During this time,
additional outreach is conducted to inform interested residents and
community groups of the selected ‘focus maps’ and the remaining
opportunities to participate in the process.
November – December, 2021: Map Adoption
bb. Any new or revised maps, related demographics, and summaries are posted
on the project website.
cc.At the jurisdiction’s option, one or more informal workshops or public
forums are held to gather residents’ reactions to and preferences among the
remaining maps.
dd. One or more hearings are held to continue the review and refinement of the
focus maps and, ultimately, adopt the final map.
Attachment AP-21-101
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National Demographics Corporation
ee. Outreach continues to inform residents and community groups of the
progress of the project, opportunities for future participation, and,
ultimately, which map is adopted.
ff. Following map adoption, NDC coordinates map implementation with the
County Registrar, informing the jurisdiction staff of the progress, any issues,
and ultimate completion of that work.
gg. NDC works with the jurisdiction staff to ensure preservation of all project
data and records, including GIS-format versions of the adopted map.
Attachment AP-21-101
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National Demographics Corporation
Details of Optional Project Elements
Advisory or Independent Redistricting Commissions
NDC anticipates that many California jurisdictions will create advisory or
independent commissions to manage the redistricting process. NDC welcomes
the use of such commissions, and our pricing does not change for jurisdictions
creating commissions. But the creation, training, operation and reporting of such
commissions often leads to more meetings (and a resulting increase in the “per
meeting” project expenses) than a traditional redistricting process conducted
primarily by the jurisdiction’s elected leadership.
Outreach Assistance
NDC brings topical expertise to your jurisdiction’s outreach efforts, and NDC
makes available to all clients our library of sample outreach materials including
op-ed articles, postcards, utility bill inserts, flyers, and social media messages.
NDC provides all of these materials along with our advice and input on outreach
strategy and materials to any interested jurisdiction, but we do not have graphic
artists to customize or design such materials in-house.
For larger-scale outreach efforts, especially where jurisdictions wish to send
representatives out to regular meetings of existing community organizations,
NDC typically works together with a jurisdiction’s in-house communications
staff and/or with one or more outreach organizations. We often work with, and
highly recommend, Tripepi-Smith, and some information on the services they
offer is included at the end of this proposal. And we would be happy to work
with any in-house team at the jurisdiction or with any firm or organization the
jurisdiction selects. Many projects can be handled by a jurisdiction’s in-house or
regular outreach and communications teams (with samples and topic expertise
provided by NDC), but a number of jurisdictions seek supplemental outside
communications assistance.
Project Website
NDC provides all project materials in website-friendly formats for posting on
the jurisdiction’s website. At no cost, NDC will provide project website samples
and website language for use on the jurisdiction’s project website. But for
jurisdictions that prefer not to take on the challenge of creating and managing a
rapidly-changing project website, NDC will create, host, and update project
website (visit to see one such site – though note that site was created prior to
passage of the new AB849 requirements).
Attachment AP-21-101
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National Demographics Corporation
Background on Online Mapping Tool Options
NDC is the unmatched leader in redistricting tools that empower residents to
review draft maps and to develop and submit their own map proposals. NDC is
the only firm that has used the online mapping solutions from both ESRI and
Caliper Corporation in major redistricting projects.
Only NDC has repeatedly trained members of the public, processed public map
submissions, and presented the public map proposals to public hearings and
commission meetings. NDC’s online mapping tool options provide user support,
hosting, managing, and processing submitted plans for an online interactive
system that allows public to draw and submit proposed maps through a standard
web browser.
Attachment AP-21-101
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National Demographics Corporation
In the more than 200 California local districting projects between 2012 and 2020,
NDC is the only consultant providing clients access to Caliper Corporation’s
“Maptitude Online Redistricting” tool. Even with the technical challenges arising
from such tools’ power and flexibility, NDC’s training and encouragement
frequently results in 10, 20, 30 or more different maps drawn by residents of the
school district or city providing that tool to its residents.
Attachment AP-21-101
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National Demographics Corporation
The other primary public mapping tool currently on the market is ESRI’s
online districting tool. While easy to use, the ESRI product costs significantly
more. As a result, traditionally only the largest jurisdictions have been able to
afford it.
When it is time to start the project, NDC will work with each interested client to
determine which, if any, online mapping tool best meets the goals and budget of
the jurisdiction.
Attachment AP-21-101
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National Demographics Corporation
Paper- and Excel-based Public Mapping Tools
While online mapping tools are
very popular, NDC never
forgets those residents who do
not have internet access or who
simply prefer to not drawing
maps online.
At no cost with every online
mapping tool, and as a separate
option for jurisdictions that for
budget or other reasons do not
include an online mapping tool,
NDC offers our “Public
Participation Kit.” Each “Kit”
includes two formats.
The first, and most simple, Kit
is a one-page map showing
streets, city borders, and
population counts for NDC-
created “Population Unit”
geographic areas. Residents
draw the map they wish to
propose and add up the
population counts by hand
until they get the right
population count in each
district. All of the directions needed are right on the single-page form. Examples
of these tools, from our work for the City of Lake Forest, are available here:
https://drawlf.org/draw-a-map/.
The second form of offline mapping tool is for those residents who do not want
to deal with an online mapping tool, but who are already comfortable with
Microsoft Excel. NDC provides a similar simple one-page map of those same
“Population Units,” but this time the map shows the Unit ID number rather
than the population count in that Unit. Residents then enter their preferred
district assignment for each Population Unit into the pre-formatted Excel
spreadsheet (also available on the Lake Forest website), and Excel calculates the
total population and demographics of each District. When the resident has the
map the way they like it, they simple email in the Excel file.
Attachment AP-21-101
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National Demographics Corporation
Project Pricing
1.Basic Project Elements (covers everything except for per-meeting and
optional expenses, incl. NDC doing mapping work): ........................................ $ 49,000
2.Alterative Basic Project Elements (County Staff draw maps, with NDC
review and advice) .......................................................................................................... $ 32,500
3.Per-Meeting expense:
In-person attendance, per meeting ............................................................ $ 2,750
Virtual (telephonic, Zoom, etc.) attendance, per meeting ...................... $ 1,250
For each meeting, NDC will prepare meeting materials, including presentation materials and
maps; present and explain key concepts, including mandatory and traditional redistricting
criteria and “communities of interest”; facilitate conversations; answer questions; and gather
feedback on existing and proposed boundaries.
Per-meeting prices include all travel and other anticipated meeting-related expenses.
Telephone calls to answer questions, discuss project status, and other standard project
management tasks do not count as meetings and do not result in any charge.
4.Optional Project Elements:
a)Project website ........................................................................................ $ 5,500
b)Online mapping tool options:
Caliper’s “Maptitude Online Redistricting” (MOR) ............ $ 35,000
Tuft University’s “DistrictR” .................................................. $ 20,000
ESRI Redistricting ................................................................................. *
c)Public Participation Kit mapping tool:
i.With MOR or ESRI online mapping tool .......... incl. at no add’l charge
ii.Without MOR or ESRI online mapping tool ......................... $ 6,500
d)Working with independent or advisory redistricting
commission ....................................................................... no additional charge
e)Additional outreach assistance ...................................... separately contracted
* ESRI prices its software on a jurisdiction-by-jurisdiction basis. The lowest prices we have
seen are $80,000 and up. If that is an option the jurisdiction would like to pursue, NDC will
request a specific price for your jurisdiction from ESRI.
Attachment AP-21-101
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National Demographics Corporation
Other Potential Project-Related Expenses:
The most common additional project expenses would be any site or staff costs
for conducting the community forums and the cost of printing or copying paper
copies of the “Public Participation Kit.” In NDC’s experience, most participants
will download and print the Kits in their own homes or offices.
Additional Analysis
NDC is happy to assist with any additional analysis that the client requests at our
standard hourly rates:
Principal (Dr. Douglas Johnson) ................. $300 per hour
Vice President (Justin Levitt) ....................... $250 per hour
Senior Consultant .......................................... $200 per hour
Consultant ....................................................... $150 per hour
Analyst / Clerical ........................................... $50 per hour
Dr. Johnson is also available for deposition and/or testimony work if needed, at
$350 per hour.
Requested Payment terms:
NDC requests that the “Still Balanced” project fee be paid at the start of the
project; that the difference between the “Still Balanced” fee and half of the “Basic
Project Elements” be paid once the decision to update the district lines is made;
and the balance of the project costs be paid at the conclusion of the project.
Attachment AP-21-101
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National Demographics Corporation
Exception: “Still Balanced” Jurisdictions
For a few jurisdictions, the existing election areas will still meet the equal
population and voting rights act requirements using new 2020 Census data and
the requirements of California’s new “Fair Maps” law. These jurisdictions have
the option simply retain the existing map without drawing and holding hearings
on alternative maps. For jurisdictions electing this approach, the project would
conclude with that decision.
Includes all the services listed below: .............................................................. $ 8,500
Compile total population and Citizen Voting Age Population data.
Import existing election area lines.
Compile population data by election area and calculate population deviations, prepare
memo summarizing findings.
“Still Balanced” optional project elements and per-meeting expenses
Meeting attendance and optional project elements are not included in the
“minimal change” project base fee. If requested, NDC team members participate
in “minimal change” project hearings or forums at the same “per meeting”
expenses, and optional project elements are provided at the same prices listed
for a standard project in the previous section of this proposal.
Attachment AP-21-101
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National Demographics Corporation
Conclusion
Since its founding NDC has been the nation’s preeminent company devoted to
local election systems. To summarize:
NDC has more experience in the field of municipal political election systems
than any other company.
NDC’s experience and expertise has been recognized by our hundreds of
clients, the California League of Cities, the California School Board
Association, the California Special District Association, and the National
Conference of State Legislatures.
NDC, founded in 1979, has a demonstrated record of financial solvency.
NDC’s hardware and software resources were specially designed and acquired
for districting and redistricting purposes.
NDC’s highly respected personnel have impeccable credentials in each aspect
of the districting and redistricting processes.
NDC’s suggested approach has been tested in many jurisdictions.
Any NDC client can be contacted for testimonials and reference.
NDC has demonstrated experience over many years in working with the press
and media on local election system issues.
Neither the Justice Department nor any Court has ever rejected any of over
350 local government maps adopted through NDC-managed districting and
redistricting projects.
NDC takes pride in tailoring each project to the needs and goals of each
individual client. NDC is open to any feedback, concerns, requests, or changes
regarding this proposal.
NDC looks forward to the opportunity to work with you on this project.
Attachment AP-21-101
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DEMOGRAPHICS CORPORATION(NDC).DOCX